Analysis:Theeraofbigdatatrendsine-mailmarketingResearchpapersDownloadnews:OnOctober24thfrommarketingnetworkandCEIBSBusinessReview<<>>sponsoredthe‘2013SecondDigitalMarketingSummit’,WebpowerOpenAcademyseniorlecturerWuYunpublisheda‘bigdataeraUnderthetrendofe-mailmarketing‘asthethemeofthespeech,hebelievesthattheneweraofe-mailmarketingmustbe’timely,appropriate,adequate,‘farewellmass,attherighttimetotherightcontenttotherightofthetargetuser.followinghimThespeech:Emailmarketinghasbeen30yearssincethebirthofhistory,reallylongtimefromthefirstfewyearswefeelthatemailisacoolthing,isapeertopeerbehavior,andeventodaywestartedtofeelthatthemessagemayseembeingmarginalized.Mailnowhowtouseit?likelythatamajorityofthecompany’sbusinessdealingsbetweenthemailwillbesent,orisnowthebusinessforallofourcustomerstocarryoutsomemarketinginnowsuchalargedatainthecontextofthetimesOuremail1marketingandhowshouldwebeoptimized,andhowshouldwedowiththetimes?ThisiswhatIwanttodiscusswithyoutodaythe.Talkedabouttheadvantagesofe-mailmarketing,infact,wemaythinkthatemailmarketingisthe‘mass’,thebiggestadvantageiswhat?Isitcheapyou?Thisisdefinitelynottheonlyone.Ane-mailmarketing,affiliatemarketingismore,itcanbeaverygoodthingfordockingwithCRMisbasedonourmemberseachnode,attherighttimetogivetotheappropriatecontent,soastomaximumconversion.2Inthemessagewhichwecanalsocarryalotofinformation,wecane-mailtheaboveinformationtowhatwewanttobemoreproactiveinouraudience,andtherelativekeywordsearchterms,themessageneedstobemoreproactiveoneo’clock.3e-maileveryactcanallbetracked,andyoucantrackdownaftersomeofthemoredeepanalysis,youcanhelpusdoagoodsecondarymarketing.4EmailMarketingentrypointveryquickly,relativelyspeaking,thethresholdisrelativelylow,donothaveaverystrongtechnicalteam,everyonecanoperatevery2fast.E-mailmarketingmaythinkalittlebeingmarginalized.Factisnotthecase?Wecanlookatthedata,infact,theentiremessageofourdomesticmarketingperformancemaybemuchworsethaninEuropeandAmerica.Forexample,foreignEDMisbasicallyabletomaintainat25%,butourcountrywilldorelativelynarrowly,about11%,whichisamongwhat?Thisissomethingwehavetothinkofaquestiontoyou.Similarlysuchaquestionbeforeus,itmeanswehaveaverymuchspaceasyoucangotoimprove,therearestillverylargeopportunitytoputoure-mailmarketingtodobetter.Intermsofatraditionalmisunderstanding-ofe-mailmarketingisamassmailing,Ijustgotthedatainbulk,andthenstoptodosales,mymessagecontentisalsoverysimple,justlikemyuserstobeabletobuythings.Inthiscase,imagineasourown,Ijumppractitioners,assumingI’manenduser,asenseofhowthisexperiencewillbegood.Firstly,wewantasapersonalizede-maildelivery,musttakeappropriatecontenttotheappropriateusergrouptothesecond,and3nowwearemorefragmentsoftime,moreandmorepeopleusingamobilephone,mye-mailisnotconfinedtocomputerusersagainstmetosend?fact,thistechnologyhasachievedlot.Howtomulti-channeljointinteraction?Hottestmicro-channel,beforemicroblogging,includingourownhaveofficialwebsite,includingkeywordsearch,etc.,theultimateaimistoflowoverprimer,messageistoputthisexcellentstopped,cutafterbeingattherighttimeforapropercommunicationandnowalotofmicro-channelpublicaccount,youcanembedsomeappropriateactivityorjoinAPP,allowinguserstotaketheinitiativetoleavehisE-mailaddress.couldsomeoneask,whyhaveE-mailaddress,Icanbeamicro-channelcommunication,eachchannelhasitsownexpertise,theexacttermsofthemessageisag...