BrandstrategyofinternationalagriculturalcooperativesEnlightenment[Abstract]basicallyintheglobaleconomyinthecaseofabuyer’smarket,competitioninthemarketmorecompetitiveperformanceofthebrandinthiscontext,howastrategicandoverallperspective,drawingoninternationalagriculturalcooperativessuccessfulexperienceinbrandstrategydevelopmentfullyunderstandtheagriculturalcooperativesoftheimportanceofbranddevelopment,analysisofnewsituations,newresearchproblems,explorenewideas,isrelatedtothedevelopmentofChina’sagriculturalcooperatives,thekeyissue.[Keywords]agriculturalcooperatives,brandstrategy,inspiration1implementationofbrandstrategy,agriculturalcooperativesinternationalexperienceFromtheworld’sfirstrecognizedin1844,agriculturalcooperatives-UKLawvirtualLauderdalefairsincetheestablishmentofcooperativepioneers,agriculturalcooperativesintheworldhavedifferentlevelsof1developmentinrecentyears,withthefurtherimplementationofbrandstrategy,developedagriculturalcooperativeshasachievedrapiddevelopment,theemergenceofagroupsuchastheAgriculturalAssociationofJapan,Spain,Mondragoncooperatives,cooperativekibbutzinIsraelandotherinternationalwell-knowncooperatives.Asthepolitical,economic,andculturaldifferencesandhistoricalevolutionofthedifferenttracks,differentcountriesandregionsofagriculturalcooperativesintheimplementationofbrandstrategywithacertainchoiceofthepathdifferencenow,fromaglobalperspective,France,theUnitedStates,Japan,agriculturalcooperativesrepresentingthreedifferenttypesofdevelopmentpatternsinhere,mainlyonthesuccessfulexperienceofthethreecountriestoanalyze.(1)UnitedStates,whichisthemainfeaturesofcooperativeinter-regionalcooperationandjoint,jointsales.TheU.S.governmenttosupportcooperativesbiggerandstronger,tocreateafavorableexternal2environmentfordevelopment.TheU.S.Congressin1922passedthe“Kappa-WalterStenderAct,“co-operativesfromthe”AntitrustLaw“exemptoutlarge-scaleoperationofcooperatives,thebrandhasplayedaroleinpromotingthedevelopmentoftheU.S.governmenttohelpsetuptheagriculturalcreditcooperativesystem,specificallyforfarmersandcooperativestoprovidecreditsupport,whichprovidesfortheco-branddevelopmentforcapitalsupport.Meanwhile,theU.S.federalgovernmenthasalsoestablishedaBureauofAgriculturalCooperation,responsibleforguidingtheworkofthecooperativebusinesswithFrance,similartotheUnitedStateshasalowtaxoncooperatives,membersandactivelycarryouteducationandtrainingactivities.ItisworthmentioningthattheU.S.governmenttopromotethemechanisminnovation,brandstrategyinsupportingtheimplementationofanewgenerationcooperativestoplayapositiverole.(2)JapanJapaneseAgriculturalAssociationofthemainfeaturesiscomprehensiveinnature,advocacyandsupportinthegovernmentdevelopedunderthe3GovernmentofJapantopromotetheagriculturalco-branding,doneintwomoreprominent.First,theimplementationstrictqualitycontrolofagriculturalproducts,Japanissueda“positivelist”systemofagricultureinputs,includingpesticides,fertilizers,providesmorethan10,000standards,andtheonwardtransportofanagriculturalassociationofthesestandardsstrictlyenforced.Thesecondistogiveheavilysubsidized.InthenewvarietiessuchasJapan,construction,agriculturalbasethroughthedevelopmentofappropriatesubsidiestoensurethesuccessfulcompletionoftheproject.Anotherexampleisthesourceoffundingtoensurethatagriculturalassociation,theJapanesegovernmenttoprovideinterestpaymentsonloans,in...