BehindthegraybenefitchainmicrobloggingmarketingResearchpapersDownloadNews:FromSina,Sinamicrobloggingsponsored2013SichuanWeiboMarketingConferencewillbeheldonApril17heldinChengdu.Microbloggingmarketingconceptwillonceagainintosight.Microbloggingmarketingisthroughthemicrobloggingplatformforbusinessesandindividualstocreatevalueandexecuteamarketingapproach.Microbloggingmarketingincludingthescopeofcertification,effectivefans,topic,blogger,openplatform,theoveralloperation,etc.,whilethemicro-blogadvertisingisitsmostmajormarketingmethods,includingmicroblogginglandingpageadvertising,microbloggingtopadvertising,newsletterstoppartofthebottomofadvertisementandotherspecies.Theriseofmicrobloggingasacommunicationplatformforthepasttwoyears,waswelcomedbythemajorityofusers,butfordevelopers,inadditiontosomeoftheads,hasyettofindabetterprofitmodel,the1“praised”dilemmastillhasnotchanged,loss-makingsituationalsocontinued.Behindthis,anumberof“gray”intheformofearningsalsoemerging.StarYaoCheninMarch20ofamicro-Borefutedamediareport,“Earlyinthemorningwassullied,reallydepressedrubfire.”Subsequently,YAOthesemediaoutletsreportedtothecourtforafewdaysagoareport:“LikethistenmillionfansYAOmicrobloggingLordalonemadeasoftpapermicrobloggingpriceof2yuan,forwardedafewthousanddollars.”Microbloggingpasttwoyearscanbedescribedasfast,andalmosteveryonehastheirownmicro-blog,orSinaorTencent,Netease,etc.Sothebusinessmankeensensetofindanewmarketingplatform,someofthemtocontrolcertainmicroblogging,whileothersareco-starswithmicroblogging.Accordingtoearliermediareports,oneweekinmid-March,withmorethan10millionfansSinamicrobloggingaccount“microbloggingfunnylist”madeatotalof18micro-Bo,eachpagecontainsseventy-eightadvertising,coveringhome,fashion,ITdigital,automotive,foodandmanyothercontentandhasmore2than500millionfansofthe“GlobalTopRanking”atthesametime,thenmadea12micro-Bo,thenumberofadsperpagefrom10to11.Becausemanyfansandinfluentialwasadded“V”letterofmicro-bloggerstoparticipateadvertisingpushisnotuncommon.“‘Joke’,‘wonderfulquotation’andothergrassrootschartsSina‘microbroadV’areinvolvedtheadvertisingandmarketing,lineknown.“micro-marketinggeneralmanagerGongShangTaoYangPlatinumearlierinaninterviewrevealedthatcurrentlymoreobviouscaseisthestarofPeterHotriggeredbythe”8.20Incident“:CCTV”3.15“partytimePeterHoissuedamicrobloggingaccountcontaining“probably8:20distributed”onthemicro-Bo,wasfriendsinsinuatehis“moneythings.”Guangzhou,amicrobloggingmarketersaquotetableshowsthat“grassrootsbigV”offereverytransponderadvertisingproportionaltotheamountofbasicandfansforexample,nearly40millionfansofthe“globalfashionmall‘offerof$80,The“microbloggingfunnylist”owns10,090,000fans,quotationclimbedto3,200yuan,accordingtomedia3reports,in2011“microbloggingfunnylist”oftheannualprofitsofupto15millionyuan.Microbloggingmarketingbusinesschaingraduallyformed,concernsorfashionfunnycurrenteventssuchashotmicroblogging,notforgettinginterspersedcommercials,amessageeasilytensofmillionsofforwardingcommentsamountandinstantlyearnedpours,thismicrobloggingworldlineregulationnolongerasecret.Industryexpertsbelievethatalthoughthestarsdonotrecognizemicrobloggingplacement,ordinarypeoplelikemicrobloggingpromotionalproductsstillhavetobetreatedwithcaution.Microbloggingmarketinghistorysoon,notstandardized,falseadvertising,orthepresenceoffakeandshoddyproducts.“microbloggingusersnowpurchasefalseadvertisingmerchandisefooled,inevitable.”internetfamousresearchersemblemswordoncesaid,“Thisisamicrobloggingmarketingthebiggestproblem.”Accordingtothesurvey,manygrassrootsmicrobroadissueoftheformationisnotdifficult,inthisareatherearegroupsofspecializedsoftwareandhelpyouget4afewmillionthenumberoffans,butonceyoubecomeamicrobroadnumberwillgetyouamarketer,forwardadhowtomakemoneyonasmooth,accordingtoanunnamedindustrysourcesaidthatthemicrobroadnumberofordinaryownersthousandsofdollarsmonthlyincomewithinthenormalrange,ayeardown20tensofthousandsisnotaproblem.Tocircumventsomedrawbacks,sincelastyear,SinamicrobloggingDeal,announcedillegalpublicityplatformforexposureandalargenumberofirregularitiesandillegalaccountcontent,whiletherelevantpenaltiespromulgatedregulationsstrictlylimitthemicrobloggingforwardadvertisingandaddingzombiefansandotheracts.Itisunderstoodthatseveralbigmicrobloggingoperatorscurrentlyunabletodistinguishbetweenallthetextandlinksmicrobloggingtrueorfalse,canonlybebasedontheuserReportPostReview.Microbloggingfalseadvertisingiftrue,itwillbemarkedwiththerelevantmarkerscouldsomeone’smicro-Bogagaccounttheuserindustryandcommerceadministrativedepartmentsshallreportthesellerclaims,microblogging5operatorsarenotliablefordamages.However,thereisnospecificpunishmentmicrobloggingfalseadvertisinglaw,advertisinglawonlytemporarilybythetraditionalfalseadvertisingshallbepunished.(Source:DailyWorker>><<6
