ChapterIIBuildingCo.,Ltd.ShanghaiApolloexternalenvironmentanalysisAbstract:ThesecondchapterShanghaiApolloBuildingCo.externalenvironmentanalysis-ThesisKeywords:Second,Shanghai,Apollo,buildings,Ltd.2.1MacroeconomicAnalysis2.1.1economicenvironmentsince2007,USsubprimemortgagecrisistriggeredaglobalfinancialcrisis,makingtheglobalfinancialsystemalmosttoahalt,theworld’sgovernmentstoimplementeconomicmeasurescombinedeffectofvariousfinancialplanningandloosemonetarypolicystimulusin2009fromtheplungeintotheworldeconomyfromthesteadyriseStartingfromrecessiontorecovery.Relevantunitsin2010theworldeconomyasawholewillachieveslowgrowthrecovery,theglobaleconomicgrowthisestimatedatbetween3to3.5%accordingto.Amongthem,thepaceofAsiaandIndia,ledtosignificantlyfasterthandevelopedeconomiesinEuropeandAmerica,hasbecomethemaindrivingforcetopromoteworldeconomicrecovery.Firstquarterof2009,theglobaleconomycontinues1todip.USfirstquarterGDPgrewanannualized6.4percentdecline;Japan’sGDPhasdeclinedsignificantlyduetonetexportsandinvestment;euroareaGDPisshrinkingdramaticallyby9.6%.Secondquarterof2009,theUnitedStates,Japanandemergingeconomiesbegantorise,industrialproduction,stocksandothermajoreconomicindicatorsaregraduallyimproving.Intothethirdquarter,themajoreconomiesreboundedsignificantly,theUSGDProseby2.8%,Japan’seconomyreboundedsignificantly,themajorityofEUcountriesalsoappearsrecoveryoftheworldeconomybottomingbasicallybeenconfirmed.China’seconomyinthefirsthalfof2009,growthremainedhighinthethirdquartergrowthrateofover8%,astheworld’sattention.India,Brazilandothercountriesaremorerobustupwardtrend.IntheBRICcountries,Russiaisrelativelyweak,buttheindexofindustrialproductioninMayandJunewereachievedpositivegrowth.SouthKorea’seconomyreboundedintheendofthesecondquarter,HongKong,SingaporeandTaiwanwereallfromthestableeconomyandpickupsigns.However,despitetheworldeconomyisslowly2recovering,butitisincreasinglyrecognizedthattheimpactoftheinternationalfinancialcrisisandtheseverityoftheeconomicrecoveryturnsfarmorethanexpected.Incountriesexpansionarystimuluseffectgraduallyweakened,whileindependenteconomicgrowthmomentumhasnotbeendemonstrated.Majordevelopedcountriesunemploymentremainshigh,consumerconfidenceisstilllow.Imbalancesintheworld’smajoreconomies,therecoveryprocess,resultinginnationaleconomicpolicyorientationtherearedifferenttune,whichmakestheglobaleconomicrecoveryhaveaddedabitofuncertainty.TheEuropeansovereigndebtcrisisisnotonlyadirectimpactontheprocessofeconomicrecoveryinEurope,aremorelikelytobeadragontheworldeconomyagain.Forbusinesscenterindustry,inamorefar-reachingimpactoutsideChina,themajorityofcustomerswillfaceterminationcasesurrenderinadvance.Fortunately,theChinesemarketin2009,althoughencounterbetweenforeignparentcompanysufferedfromoperationaldifficultiesresultinginthewithdrawalofthecase,butstilloptimisticaboutChina’shugeforeign-funded3enterprisestheabilitytomarketandeconomicrecovery,tothefourthquarterof2009,customershavebeguntocleartheropeback.2.1.2Thepoliticalenvironmentbytheendof2009toearly2010,theresidentialrealestatemarketregulationpolicyfrequent,fromtheprevioussupportturnedtocurbspeculation,tocurbhousingprices,andhastakenavarietyofcontrolmeansland,finance,taxation,etc.Includingthe‘National11’providestwosuitesdownpaymentofnotlessthan40%;‘salestaxexemptionfor2yearstochangelevyforfiveyears,’morethanfi...