AnalysisofthetripleplaynextChangshaNationalSecurityNetwork’sdigitalTVnetworkmarketingstrategydesignedtoPaperKeywords:tripleplayofdigitalTVnetworkmarketingstrategydesignedtoAbstract:ChangshaNationalSecurityNetworkcablehasarichnetworkofresources,accessnetwork,ChangshaCityisthemostcomprehensiveresourceoperators.‘Tripleplay’isalsotheconceptofbusinessintegration,businessinavarietyofphysicalnetworkandoperations,isbusiness‘fusion’,andcertainlynotassets‘fusion’.‘tripleplay’isthefuturedirectionofthetelecommunicationsindustry,thearticleonthetripleplayinthecontextofChangshaNationalSecurityNetwork’scableTVnetworkmarketingstrategyhasbeenstudied.1Introduction‘Tripleplay’Asfortheusers’accessto‘facilitateconditionsandprovideahighqualityintegratedinformationservices,improvecustomersatisfaction,withthemostpowerfulcompetitiveinformationserviceproviderstogainahuge1marketinthe‘tripleplay’radioandtelevisioncompaniestoadjusttheirmarketingstrategy,sothattheirowninthe‘tripleplay’aleadingpositionintheprocess,allbroadcastersarerequiredtosolveamajorproblem.Incombinationwiththe‘tripleintegration‘inthiscontext,underthetripleplaybroadbandChangshaGuoanBroadcastingCo.televisionnetworkmarketingstrategynetworkhasbeenstudied.2.‘Tripleplay’InterpretationTriplePlayisabroad,community-orientedview,atthisstageitdoesnotmeanthattelecommunicationsnetworks,computernetworksandthreecabletelevisionnetworkphysicalone,butmainlyreferstotheintegrationofhigh-levelbusinessapplicationsitsperformanceoftechnologyconvergence,thenetworklayercanbeinterconnectedtoformaseamlesscoverage,thebusinesslayerpenetrationandcrosseachother,tendtouseaunifiedapplicationlayerontheIPprotocolinoperationandcompetition,mutualcooperation,towardstheprovideavarietyofhuman,multimedia,personalizedservicewiththesamegoalofgradualconvergence,industryregulationandpolicy2graduallybecameunified.threemajornetworksthroughtechnologicalinnovation,canprovide,includingvoice,data,imagesandintegratedmultimediacommunicationservicesThisistheso-calledtripleplay.tripleplay,inconceptfromdifferentanglesandlevelsofanalysiscanberelatedtotechnologyintegration,businessintegration,tradeintegration,integrationandnetworkintegrationoftheterminaliscurrentlymoreimportantistheapplicationleveleachotherusingaunifiedcommunicationsprotocol.IPoptimizedopticalnetworkisthebasisforanewgenerationoftelecommunicationsnetworks,tripleplayiswhatwecallthepointofintegration.3theexistingmarketingsysteminChangshaNationalSecurityAnalysisoftheproblems3.1MarketsegmentationisnotenoughMarketsegmentswillhelpcompaniestodevelop,findnewmarketopportunities.Mustbethefuturemarketsegmentation,thissubdivisioninadditiontolow-incomesegmentsofthegeneralhighschooloutsideItshouldalsobebrokendownonthehumanities,finetemperamentpoints,segmentson3lifestyleandvalues??ofthesegments,etc.Currently,thecompanyhasdoneinselectmarketsegmentsnotenough,didnotfullytakeintoaccounttheconsumer’sage,occupation,lifestyleandconsumptionhabitsandothersub-variable,resultinginexistingproductsandservicesdonotmeettheneedsofdifferentconsumergroups.3.2donotfullyunderstandthecurrentmarketdemandThelackofanalysisoftheneedsofmarketsegmentsthroughmarketsegmentationtostudythemarket,notonlytounderstandthemarketsituation,youcanunderstandeachspecificmarketsegments,tomasterthedifferentneedsoftheconsumermarket,andfoundthesub-market,cons...