AboutthewayofthetheGuoxueimageoftheeraofmassmediavector-bornePaperstowritenetwork:[Abstract]sincethe1990s,withhigh-speedoperationofthemassmedia,ChinasetoffanotherroundofChineseculturehotthisarticlewillbetheeraofmassmediaimageofvector-borneGuoxuesimpleexploreandsummarizetheircharacteristics,andtoourcountrytheGuoxuefieldhealthydevelopment,carryforwardthefinetraditionalcultureinChinaplayausefulrole.[Keywords:],themassmedia,themodeoftransmissionoftheLearningCrazeSincethe1990s,thesilenceofnearlyacenturyofChineseculturereintothespotlightinourideologicalandculturalfields,andthentheriseofanewroundof“LearningCrazewidespreadpopularityinmodernsociety,themassmediaasaculturalcarrierandhighlyfunctioning,contributedgreatlytothedevelopmentofthefieldofinformationdissemination,become“theGuoxuehot”powerfulbooster.contributetothepopularityofGuoxuewiderrangeanddeeperresearch1studytheGuoxueimageoftheeraofmassmediamediamodeoftransmission,massestobettercarryforwardthetraditionalnationalculture,andenhanceournationalsoftpower,andestablishagoodinternationalimage,enhanceChina’sinternationalinfluence.TheGuoxuerevertedtoitsinevitabilityDuetoitsrichconnotationwidelyepitaxy,theword“National”inacademiasofardonothaveaunified,precisedefinition.Establishedonbehalfofthenationalschoolsintheancienttimes,Chineseculture,the<<ZHULI?>>SpringandtheofficialTORNGthird,therecordsmusicianpalmGuoxueChih-cheng,thecountrysubtoteachasmalldance.TangDynasty,HanYuin<<Doupublicepitaph>>also“teachingsinGuoxuealso,strictpolite,FuShincontainmentover.”inthemodernsenseGuoxueinthehistoricalcontextoftheendoftheQingWesternLearning,“toborrowToynbee‘historyofcivilization’theory,thebirthoftheChineseClassics,mainlyinChinaandtheChinesecommunityinthefaceofWesterncivilization‘challenge‘and’fight‘move“[1],”Classics“isaproductoftheviolentclashesoftheChinesecivilizationandWesterncivilization2mostpeoplethinktheGuoxuedefinitionfirstappearedinTaiyan<<GuoxueIntroduction>>HuShiwhoGuoxueunderdefined:ourheart’seyes,just‘countrysotheschool’abbreviation‘NationalStudyallpastculturalhistory,areourcountryso’,studyallknowledgeofthehistoricalandculturalpast,‘countrysolearn’called‘NationalStudy.“[2]HuShiChineseculturetosomeextent,canbeseenasbroadlydefinedunderGuoxue,”allthepasthistoryandcultureoflearning“,includingnotonlythetraditionalacademicfieldsofliterature,history,philosophy,music,books,paintings,architecture,art,medicineBuastrologyandnaturalsciencesandevenreligiousfaithsinthe20thcentury,theendofthe1990s,withthecontemporarymassmedia,settingoffanewroundoftheGuoxueculturehotsofarintheascendant,attractedwidespreadattentionandconsideration.refertothisarticleIunderstandChinesecultureisundertheChinesecultureinthenarrowsense,themainstreamofConfucianism,BuddhismandTaoism,China’straditionalcultureandart.LearningCrazeisnoaccidentthatintheeraofmassmedia,ithasareasonableandinevitabilityofhistory.3Analysiscanbedrawnfromthecommunicationpointofviewforthefollowingreasons:First,audiencesfactors.Intheinformationdisseminationprocess,theaudienceistherecipientoftheinformationreflectedbythefinalconsumerofmediaproducts,theacceptanceoftheaudienceisthedisseminationofresultsmainlyreflectedtheonehand,alongwiththerapiddevelopmentoftheeconomy,thegreatmaterialwealth,massesinimprovedlivingstandards,whileturningtothespiritualandculturalconsumerdemand,peo...