智课网IELTS备考资料剑桥雅思报考指南(MP3+字幕)第67期:OG29Recording57(下)_雅思听力Nowlistenandanswerquestions26to30.现在听取录音，回答第二十六题至第三十题。OK,solet'sjustthinkaboutthecontentofyourcasestudy,thehistoryofFurnitureRossi.好了，想想你案例分析的内容，罗西家具的历史。Iseehere,inParagraphfour,you'retalkingabouthowLucaRossiraisedthecapitalforhisnewbusinessventure,andthenyou'retalkingaboutthecustomerbasegrowingmuchwider,butwhatwasitthatpromptedthisgrowth?在这儿，第四段，我看到你讲述了卢卡·罗西是怎样为自己的新商业投资筹集资金的。接着你说到，顾客基础扩大了，但是什么促成了增长？Well,thatwastodowiththequalityofthefurnitureproductsthatthecompanywasselling.Peoplelovedthatitwasallhand-madeandwouldlast.这和公司所卖家居产品的质量有关。人们都很喜欢这些产品，因为都是手工制作的，能保存很久。Andbecausedemandfromcustomerskeptgrowing?还有因为顾客需求不断增长？Well,thenRossineededtotakeonmorecraftsmensotheycouldmakesuretheorderswerereadyontime,andthen,healsohadtosetuptwonewwarehousestomakedistributionquicker.接着，罗西需要雇佣更多工匠来确保准时交货，然后他还新建了两个仓库来加快配送速度。Yes.Andfromthere,thecompanyreallygrew.Butthinkwhathappenednext:theystartedlookingatwaystoincreasetheirprofitsandcalledinaconsultant.没错。从那时起，公司真正开始成长了。但想想接下来发生了什么吧：他们开始想方设法增加利润，请来了一位顾问。Andwhathesawimmediatelywasthattheinfrastructurewascompletelyoutdated:theywerepayingthreefull-timeadminstaffjustfordata-entry.顾问马上就发现了，公司的基本架构已经彻底过时了：仅仅是数据输入，罗西家具竟请了三名全职行政员工。Soherecommendedtheyupgradetheirsoftwareprogramsandthat,inturn,cutoperationalcostsandjustspeededeverythingup.所以他建议罗西家具升级软件系统，这也翻过来降低了运营成本，提高效率。I'msurprisedtheydidn'tgetontothatearlier,butIsupposeLucaRossiwasmoreinterestedinthedesignaspect,ratherthanthefinancesideofthings.我很惊讶，他们居然没有早点请顾问，但我想卢卡·罗西对设计方面更感兴趣，而不是财政方面。Yes,Iimaginethat'swhyheeventuallyturnedtheday-to-dayrunningofthecompanyovertohisson.对，我想这也是为什么他最后把公司日常运营转交给了自己的儿子。Andinfact,itwastheson,Marco,whopersuadedhisfathertomoveonfromtraditionaltelevisionadvertisingandgoonlineinstead.事实上，正是他的儿子，马尔科，说服了自己的父亲，从传统的电视推广转移到线上推广。Iguessthat'sthebestwaytoreachpeople.我猜，这是接触大众最好的方式。Itcanbe,butinitially,customersactuallycomplained.可能是吧，但在一开始，顾客都在抱怨。Why?为什么？Well,someusersfoundithardtonavigatetheirwayaroundthewebsite,sotheyweregettingfrustratedandgivingup,sothenthecompanycalledinaprofessionaltoimproveit.一些用户很难在网站上通过导航找到自己想要的，所以他们就很灰心，放弃了。接着公司就请了一位专家来改进网站。Isee.Hemusthavedoneagoodjob.They'vehadacontinuousthree-yearriseinrevenue,sothingsmusthegoingwell.我懂了。这位专家一定做得非常好。这家公司已经有连续三年的收入增长了，所以肯定一切都很顺利。Indeed.Andwhatofthefuture?确实，那将来呢？Well,Iprobablyneedtotalkaboutthisabitmoreintheconcludingparagraphs,don'tI?我大概得在结尾段多讲讲这部分内容，对吧？Consumersarealreadyawareofthequalityofthefurniture,that'sforsure,butIthinkthecompanyisaimingtopublicisetheirvalues,thefactthattheyhaverespectforbeauty,durabilityandfunctionality,andtheenvironment.顾客已经很了解家具的质量了，我很确定，但我想罗西家具公司旨在宣传他们的价值观：他们尊重美，耐久性以及功能性，还尊重环境。Alotofcompaniesarealready...已经有很多公司……ThatistheendofSection3,younowhavehalfaminutetocheckonyouranswers.第三部分结束，你现在有半分钟时间检查答案。