AdobedatatemptationbehindtobecomethelargestdigitalmarketingtechnologyproviderFreepaperDownloadCenterNews:PCeraofmultimediastandardsmakersAdobehasbecometheworld’slargestdigitalmarketingtechnologyprovider,itisbehindwhathappened?Text|CBNreporterLuoYiHangIfthepastfewyears,theAdobe-thisbecauseofPhotoshop,PDFandFlash,aseriesofpopulardigitalmediatoolshavebeenwell-knowncompanieswhathappenedwhat,I’mafraidtheonlytwothingsworthreallyremember:FirstaroundwithAppleFlashcounterbalancetodefeatended,andthesecondinMay2009to1.8billion$300millionhigherthanGoogle(microblogging),“price”theacquisitionofwebanalyticstoolprovidertheOmniture.NowfinallyabletofindthatAdobeitselfandusers,andeventheentiredigitalmediaindustry,whatitmeans:theformerannouncedaFlash-thiswasonceregardedasthePCeraofmultimedia“standardizedformat”1technologyonmobiledevices,theendof.2011InNovember,AdobeofficiallyannouncedtheendtotheFlashfutureinvestmentinthemobilenetworkandinsteadembracetheHTML5standardincludingApplemoreplayers,includingadvocacy,lastedmorethanayearofthestandardsbattlewithApple,itissetfootonthepathoftheenemytothefateofacamel,whilethelatter-thiswasalotofpeopledonotunderstand,andevenconsideredtobetheacquisitionofawrongdecision,Adobeputsintohadneversetfootintheterritory-dataanalysisservicesandmarketingtoolsisimportant,itisintheascendant.3yearsaftertheacquisitionoftheOmniture,Adobehasbecomeapioneerof.2012inthefirstquarterofthedataanalysisandmarketingservices,revenuefromthisareahasreached$90.5million,anincreaseof30percentoverthesameperiodlastyear,accountedforAdobeseason38%oftheincome.IfyouknowanothermomentthethunderandtheheightoftheInternetsoftwareanddataserviceproviderSalesforceisnotdifficulttounderstandthatAdobeisbecoming:SalesforceheadquartersinSanFrancisco,is2theworld’slargestSaaS(SoftwareasaService)provider,mainlybasedcloudcustomerrelationshipanddatamanagement,analysisandservicesinmorethan30,000customersworldwide.AdobeinSanJose,SiliconValley,hasengagedinmulti-mediatoolsandtechnologydevelopmentcompany,hasnowbecometheworld’ssecondlargestSaaSserviceproviders.WithSalesforce,Adobe’sfocusisnottothecustomersalesdataandrelationshipmanagement,butthedigitalmarketing-thecoreoftheenterprisecompetitionfromtheresourcetoturntothedata,andmarketingisincreasinglybecomingonebasedondataratherthanthecreativescience,anyadvertisingontheInternetondelivery,click-throughrateandsalesconversionrate,thepublicopiniononsocialnetworking,andfinallytotherawdatapresentedandhowtouse,quantify,analyzeandmaximizetheeffectivenessofthesedatastillneedtoachievethroughtechnology,whichisAdobeisdoing.Clearly,Adobeistoshowbothsidesofacrystalball:MAXconference,heldinLosAngelesinOctoberofeachyearisAdobe’smultimediaentertainmentfeastand3show:allkindsofcoolaudioandvideo,animation,specialeffectsandcolorrotationstageforthisthecompany’smultimediatechnologynewproductendorsementinOctober-2011MAX,Adobehasreleasedaseriesofmultimediatools,includingAdobeAIR,AdobeFlexandFlashBuilderpackage,andHTML5“surrender”thenextgenerationofdevelopmenttools,From2010,theDigitalMarketingSummitheldinSaltLakeCityinMarchofeachyearasAdobe’sothershow-thoughstillsurroundedbyavarietyofcolorsanddynamicaudio-visualstageandplaza,butmostofthecontentonthescreencolddatachartsandvisualinformationmap,theylookquitetedious,butisbecomingincreasinglyimportant.Acertainextent,Adobe’s“change...