AbouttheconceptoftheuniversalreporterinthecontextofsocialmediamisreadingEditor’sNote:Sincethemediaage,theInternetprovidesthepublicwithconvenientopensoundchannels,theprofessionofthereporterseemstohavecometobepeeledofftheveilofmystery.Somepeoplethinkthatweareusheredintheeraof“nationalreporter”However,“everyonehaveamicrophone,“Doesthismeanthat”everyoneisareporter“?scenebroughtaboutbytheproliferationoffalseinformationbythenetworkarena,wecannotfailtoenjoythenewtechnologycarnivalatthesametime,thereporter’sprofessionalboundaries,professionalismrethink.Thiserahasbeen“recruited”,thetimemaynotkeepupwiththerunningspeedofinformationpeoplehavebecomeusedtoenjoying“fastfood”,notknowing,itisconvenienttolackofnutrition,andsometimesevenamanmayeatbadstomach.boostinsocialmediaapplications,manyso-calledemergingterminology,popularvocabularyfullofeyesandearsofthepeople.Thisprocessmaybeaccompaniedbythe1misreadingoftheconceptorphenomenon.Amongthem,thereisnewsmediainrecentyearsinthefieldofThepopular“nationalreporter”Ithinkthisisworthtomakesomecoldthinking.Backgroundgeneratedbythe“NationalCorrespondentAccordingtodataprovidedbytheChinaInternetNetworkInformationCenter(CNNIC),asoftheendofJune2011,Chinesenetizenshadreached485million,comparedto2770millionbytheendof2010.Web2.0technologiesastheInternetand3Gmobilecommunicationstechnologytherapiddevelopmentofmicro-blog,SNS,Wiki,andothernetworkmedia,representedbythesuddenemergenceofthenetworkasthecarrier,fullofimmediacy,breadth,openness,communicationandsocialcharacteristics.peoplearefacedwithanalmostunlimitedparticipationinonlinemediaspace,andchangeself-disseminationofthemainmediaspecificnetworkecosystemwithreallifethroughthese“self-associate,playaroleinthiscreationandtomaintaincontactwithothersandcompletesocialinteraction,sosuchmediaisalsoknownas“social2media”.Theconvenienceofthespreadofsocialmediaexchangetoattractmoreandmoreordinarypeopleinvolved,andpeoplethroughdifferentformsofsocialmediaplatformforthereleaseofinformationcollection,analysisanddisseminationonmicro-Bo,theChinanetworkInformationCenter(CNNIC)inJuly2011ofthe28thChinaInternetDevelopmentStatisticsReportofthenumberofmicrobloggingusersuptoa208.9%increaseingrowthto195millionfrom63.11millionintheendof2010totheoutbreakofhasbecomethefastestgrowingInternetuserapplicationmode.At3:23onAugust8,2010,named“Kayne”usersintheSinamicrobloggingissueda19-wordmessage:“Thefloods,poweroutages,almostablockofflatspeoplearoundinthiscandlenexttoZhouquinformationhasbeenissuedhasbeenalotofattentionandforwardingaftertime“byKaynemicrobloggingbecamefriends,mediaandsocialunderstandingofanimportantsourceofinformationfordisasterSeptember27,.201114,twooftheShanghaiMetroLine10trainsrear-endaccidentmicrobloggingusers@QiSangwasreleasedin314:41:“Line10suddenbraking,peoplearethrowntothewholefalltheground.“At1400hours,49minutes,livingcompartmentstheendusers.”QuarterMaster“sentoutaninjuredwomanlyingonthesideofthefieldpictureinthesubwaydoors.15:17ShanghaiMetroofficialmicrobloggingfirstconfirmedShanghaiMetroLine10duetoequipmentfailureledtothefaultsection(YuyuanGardenStationtooldSimonstationsdownstreamsection)twotrainsgrazing,thetraditionalmediaembarkedonamassivefollow-upreports.Newmediafirstbrokethenewstothetraditionalmediawerequicktofollowup,suchnewsreportsmode“hasgraduallybroadandclearlytheroleoflifeinourin...