BrandienthavethelayoutofdigitalmarketingLBStocreatebusinessopportunitiesforResearchpapersDownloadNews:meansappealingtoconsumersunderstood,Burberry,LouisVuitton,Ferragamoandotherfamousinternationalluxurybrandshavebeendigitallymarketinginnovativeattempt.BrandsarenolongeradheretothetraditionaladvertisingandfashionFashionshow,buttobrandmarketingfromthelinemovedonline,fromthescreenafterwalkedtheeyesofconsumers,wecanseethattheluxurybrandsbegantoracktheirbrainsplayingdigitalmarketing,andlocation-basedservices,LBS,brandandconsumerthosewho’sinteractivecreatedmorepossibility.digitizemeansofmarketingforthebrandintegratedmarketingopenedupthenewchannel.BrandsleveragingDigitalMarketingRecently,theluxurybrandLouisVuittonbegantobotherplayingdigitalmarketing,themain“experience”marketingbrand,accordingtoreportsinBei激ngShinKongandfriendsshoppingforfemale---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---white-collarFifi,ontheiPhonehasreceivedonefromtheroadsidenetworkpushofinformationdisplaysfromherwithin500metersoftheLVflagshipstorebeingorganizedexperienceactivities.tothissitesign,theusercannotonlypickupvirtual“badge”reward,youcanalsoparticipatein“themeaningoftravel”campaignandhaveaccesstoLouis·Vuittonbrandpublicitymagazinesone.InadditiontoLouisVuittonoutside,BurberryalsostartedveryearlyattempttoDigitalMarketing.Accordingtoreports,Burberrynearlyhalfofthemediapublicbudgetisspentondigitalmarketing.Theexpenditureratioisastounding.BurberryGroupCEOAngela·AhrendtshaspubliclyTanTao:“Weshouldcomputetheseresourcebroughtaboutbyreturnsarenoteasy.thefuturewewillcontinuetoadheretotheretail’sdigitalmarketingstrategiestopromotelong-termsustainablegrowth.”Luxurybrandisnolongeroccupyingthe“Diocese”,turnedintodigitalmarketingandsurprisingfact,themomenttheconsumermarketandthemarketingenvironmentpassageoftime,traditional---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---advertisingandmarketinghasbeenunabletomeettheyoungconsumergroupsgetbrandinformationneedswithtraditionalInternetThedifferenceisthatthemobiledevice’sspecialattributedeterminesthemobileendmarketingexclusivemode,location-basedderivativeofdigitalmarketingmethodsthatcanquicklybedispersedtargetaudiencegatherinspecificmarketingplaces.Relyingdigitalintelligentterminal,LBSmarketingtoachievelocation-basedprecisionpositioning,managedtoescapethetraditionalnetworkmarketingmodelconstraints.LBScreatenewmarketingopportunitiesWhereveryoucanreceivenearbydiningandshoppinginformation,basedonLBSlocationservicesmobileenddigitalmarketingcontainsahugebusinessopportunity.Reportedthatworldwidetherearemorethan770millionGPS-enabledsmartphones,LBSlocation-basedserviceshavebeguntopenetratetotheentiremobileInternetfields.thesebasedonLBSwhilethegeneratedapplicationprogramfromthesocialnetworkingtothecatering,canbedescribedasnumerous.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---GoogleexecutivechairmanSchmidtpairsofLBSadvertisingprospectsareveryrecognizedby,“Mobilethevalueofadvertisingwilldefinitelytoenhancethe”hetoldthemediasaidthat,wecanknowtheuser’sapproximatelocation,inthegothroughuseragreestointhecasecanalsobecarriedoutsharing,andtheusercanalsospecifywhetheryouwanttoseeadvertisingarea.Inadditiontodigitalmarketingserviceproviders,marketingmasteralsoLBSmarketingpreferencesarebecomingincreasinglywarming.AmericanTelephoneandTelegraphCompany(ATT)recentlyreleasedareport,about66%ofsmallbusinesseswillincreaseinvestmentindigitalmarketinginvestmentinthefield,about71%oftherespondentsweremorefavoredYuinvestmentmobilemarketing.asotherwiseChinesedigitalmediaresearchreportdatashowthatthe,withthe2012comparedtothe,Chineseadvertisingthemainthisyearinthedigitalmarketingonthe’sbudgetaryinputsaverageincreaseofwillreach38%.Atpresent,thedomesticLBSmarketingbusinessmodeltousemore,andvariousbrandsorbusinesses,incooperationLBSplatformtopromotecorporateor---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---businessinformationinasinglemodeandsimple“sign”modeisonlyLBSdropintheocean,themarkethasbeenprovenitsshortcomings,whileLBS+games,LBS+social,LBS+informationandLBS+e-commerceandotherdirection,stillstillblankasdigitizationmeansofmarketing,LBSmarketinginnovationspaceisstilltoemerge.(Source:AnalysysNetwork)---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---