OpportunitiesandChallengesFacedbyChineseCross-borderE-commerceEnterprisesintheSoutheastAsianMarketAbstract：Inrecentyears,thecross-bordere-commerceinChinahasagreatdevelopment,anditsprospectisfavoredbymanypeopleinthisindustry.Atpresent,e-commerceinsoutheastAsiancountriesisstillinaBlueOceanmarket,whichisinaninitialstageofrapiddevelopment,withhugemarketpotentialandrapidgrowth.Theimplementationofthe"OneBeltandOneRoadninitiativehasbroughthugedividendstothecountriesalongtheroutesincentralAsia,easternEuropeandsoutheastAsia.SoutheastAsiancountrieshavebecomethefocusofmanycross-bordere-commercesellers.WiththegooddevelopmentmomentumofthesoutheastAsianmarket,Chinesee-commerceenterprisesarealsofacingthechallengesoflogistics,paymentandotherissues.ThispaperfirstintroducesthedevelopmentstatusofChina'scross-bordere-commerceinthesoutheastAsianmarket,andthenusesSWOTanalysistoanalyzetheproblemsexistinginthedevelopmentofChina'scross-bordere-commerceinthesoutheastAsianmarket.Finally,putsforwardsuggestionsforChina'scross-bordere-commerceenterprisestodevelopthesoutheastAsianmarket.Keywords:China'scross-bordere-commerce,SoutheastAsianmarket,Opportunitiesandchallenges---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---第1章绪论.........................................................................11.1研究背景和意义...............................................................11.1.1本课题的背景分析......................................................11.1.2本课题的研究意义......................................................21.2文献综述.....................................................................31.3课题研究方法和内容...........................................................31.3.1研究方法.............................................................31.3.2研究内容..............................................................3第2章我国跨境电商在东南亚市场的发展现状...........................................52.1运营模式....................................................................52.2商品种类.....................................................................52.3市场布局....................................................................5第3章中国跨境电商发展东南亚市场的SWOT分析........................................73.1S——优势分析...............................................................73.1.1全球电商巨头少，市场潜力大...........................................73.1.2人口众多，需求大.....................................................73.1.3互联网和智能手机普及率高.............................................83.2W——劣势分析...............................................................83.2.1文化差异增加市场进入难度.............................................83.2.2支付方式不匹配........................................................93.2.3物流耗时长，成本过高..................................................93.2.4企业品牌意识落后.....................................................103.30——机会分析..............................................................103.3.1国际经济联系日趋紧密.................................................103.3.2中国政府政策支持.....................................................113.3.3“一带一路”红利.....................................................113.4T——威胁分析............................................