Analysis:personalizedsearchandkeywordinfluenceTofreedownloadinformation:Everyyearinthesummer,aretherumorsTaobaoseason.Thisyearisnoexception,‘Canceltheshelftimerankingimpact’rumorsriseagainfromtwoyearsago.Wantedcursed,youwillnotevenencourageTaobaowhatoppositiondonotknowanythingfurthertoTaobaoplay?Afewdaysbeforethereleaseofthe‘2013-2014Taobaonewstrategy’regardingitscorearetwomajoraspects:Forsellers,themostcoreispinpointtheirlocation,suchasmentionedinthereport,‘Amoyfamous’Dianpersonalizedsearchandthelike;forTaobao,themostimportantthinginopeningupdatausage,increaseSeller’ssupportefforts!IamgoingfrompersonalizedsearchkeywordpositioninganalysisDianDianaspectsofdataanalysis,tosharewithyousomesimpleideasandmethods.Dianonapersonalizedsearch11DianfromthetechnicalleveltosimplifythepersonalizedsearchPersonalizedSearch,saidonethousandtenthousand,itisbettertoseeapicture.Personalizedsearchbefore:selectkeywords,themainconsiderationkeywordcorrespondingcategoryattribute,tobeconsistent.Personalizedsearchlater:inadditiontothecorrespondingcategoryattribute,butalsoconsidersixaspectsimpliedbykeywordspendingpowerbehindDiangenderandage.Giveasimpleexample:‘Clearancecanvasshoes’and‘countercanvasshoes’,bothonthesurfacearenotcontradictory,butlaterneedstwowordsbehindsomethingtotallydifferent.Iusedtowritethetitle,youcansleepwalk,whetherornotspecialproducts,thetitlehasaspecialofferliketheword,Taobaodidnotgiveyouseriously.Butnowifyousleepwalk,butthetitledidnotdiscountwrite‘limitedtimespecial’,itisestimatedthateightypercentlessthanyoursearch.2DianWhypersonalizesearchreforms?2In‘sweater’istheword,forexample,benefitfromthetripartiteanalysis:Forsellers:195ClickNoDealpennywasted462yuan,doesnotmeettheinterestsoftheseller.Forbuyers:195buyersintoyourshop,didnotfindwhatyouwantbaby,awasteoftime.Taobao:I’llgiveyou195flow,youdonothavetransformation,wastedresources,reducingtheflowvalue.Sincetheabovenon-complianceofthetripartiteinterests,thenweneedtopersonalizereforms.Howtoreform?Oneoftheeasiestwayistoputmillionsofbuyers,accordingtoage,genderandotherdimensionsofthespendingpowerDianclassification,thesuitablebabyshowtotheappropriatebuyer,inordertoimproveconversionrates,increasetrafficvalue!3Dianpersonalizedsearchcopingideaspersonalizedsearch,inthefinalanalysisthesearch.Sinceitisasearch,youcannotdowithoutkeywords.Seefigurebelow:Keywordsdockingbridgebetweenthebabyandthe3buyer.Whetherthetitlekeywordoptimization,choiceofwordsortrain,wemustpayattentiontotheimplicitmessagebehindkeywordsandyourbabyconsistent.Pleasereadon‘keywordpositioninganalysis’TwoDiankeywordpositioninganalysis1Diankeywordbehindlittle-knownsecrethabitisnumbstart.Giveyouanexample,asshown:Theimageaboveisthedifferencebetweenthetwokeywords‘self’and‘straight’,whichledtoconsumergroupsonlydifferencebetweentheaveragepricewasdoublethedifference.Canyoutellmewhatcause?Somepeoplesaythatisbecausethestraightaregenerallyfatmm,fatpeoplemoremoney.Itissaidthatgenerallycostsstraightmaterial,soexpensive.MayIaskhowyoucanbesoexpensive?......Untilthereisaclass,wetalkedabouthere,Iaskedabiggersizewomenoriginalbrandowner,shereplied:likegeneralbodySlimwearbetter,thereisconsiderableroomforclothesoptional;thefatmmcanchooseasmallroom,4toseelike,ratherexpensivetoobuy.Doyouunderstandthat?Secretkeywordbehindyouhaveenoughsensitivitytoit?Ibelievethatmorelearning,hardt...