Analysis:ThreeMobileMarketingMistakesResearchpapersDownloadnews:two-dimensionalcodeWeibo,thepopularmicro-channelmarketing,tosweepintoalotofpeopledodailyhomework,however,toreportersatthesceneofamajorTeaExpo,onedayinthecapitalofaMetropolitanlearntoreadbusinessapplicationsfoundintwo-dimensionalcode,two-dimensionalcodeofmarketingofdomesticmobilephoneisstillstuckonthesurface,thefirstmobilephonenetworkthattherearethreemajorerrors.Myth:businessesthatscantwo-dimensionalcodeisamicro-channelmarketingGuangzhouteaonalargeexhibition,Ifoundmyselfintheboothexhibitorsbrandedinkjetdimensionalcodehasbeennotafew,moremerchantsinthebackofthecardisalsogreatlyprintedonthetwo-dimensionalcode.Onthesurface,carryingtheChineseancientcultureoftea,butthistimeinthemobilemarketingtrendtogoahead,butifyoucarefullysweepsweptaway,youwillfindthatmorethan85%ofthelinksonthemicro-channeltwo-dimensionalcodeand10%arelinkedwith1theirownmicro-blog,andofcourse5%isadirectlinkontheirownsideofthetraditionalPCorwebsites.fact,theproportionoflifeapplicationssuchtwo-dimensionalcodesarebasicallythesame,wheretheytalkaboutthose85%Themicro-channelequivalenttothetwo-dimensionalcodemarketingmainstreammerchants,two-dimensionalcodeonthephoneapplicationerrors:1,usingamobilephonemicro-channelscantwo-dimensionalcode,thosewithAPP,QQ,microblogging,360,UC-dimensionalcodescanningtheInternetorevenalmostamust,donotgoallsweep,onlywithitsownmicro-channel‘tosweep’inordertoResourcesweptintowastedmanyenthusiastictargetaudience.2,withamicro-channel‘tosweep’isalsojustsweptintoa‘plusinterest’page,somanysweepingtargetaudiencehere,‘discouraged’becausethetwo-dimensionalcodehasnotplacedsidemakeyourselfmoreattractivetocertaintopayattentiontoit,andtheaudienceneedstosweeptheresult:Themessageisveryclearcontentspage,ratherthan‘plusinterest.’3,becausethemicro-channeltwo-dimensionalcodeonly‘plusinterest’,sohecannotbeadirecttwo-2dimensionalcodemarketing,whichincludesproductdemonstrations,mobileproviders,promotionalactivities,etc.tothe‘domesticSMEsfirstmobilephonenetworkofficialwebsite‘platform,forexample,ifthetwo-dimensionalcodescanningtoolscompaniesusetosweeplistedabove,arenotcompatible,onlytosweepconcernpage(Home),etc.willbeavoided,asthefirstmobilephonenetworktocreateacorporatephonenetworkfullycompatibleproduct,whichisthekeytothemarketingofmobiletwo-dimensionalcode,becauseonlythemerchantcanbeanytwo-dimensionalcodes,two-dimensionalcodeisplacedonanypage,sweepingtheaudiencedirectlytothepage,two-dimensionalcodereallyamarketingandeventheabilitytoachievedirectsales,butalsotheonlywayforsomebusinessesinordertowritecompellingenough‘topromotesweepingslogan’Inthetwo-dimensionalcode.Myth:businessesthatwillbeabletoengageintraditionaltwo-dimensionalcodemarketingwebsite‘Tenyearsago,ChinaenteredtheageoftheInternet,theworldisflat,SMEsmusthaveitsownwebsite,thefoundationwilltheysurvive,today,Chinais3steppedsmartphonesasmobileInternetterminalssociety,theworldishand-held,smallEnterpriseshavetheirownmobileofficialwebsiteinordertowinmarketing‘China’sfirstofficialwebsitetargetedatSMEsmobilephoneoperatorstationstationbusiness-firstmobilephonenetworkCEOtoldreportersinterviewedinthefirstargument,themosttellingmoveThekeypositionintheofficialwebsiteofthecurrentnetworkmarketing.Infact,two-dimensionalcodeasaninformationcarrieritselfcanbeplacedanywhere,includingthetra...