BossmostcommonlyaskedthreequestionsonsocialmarketingFreepapersDownloadCenterNews:Anetizenset-offforceintheTaiwanversionoftheInternetmessageaskingaquestion,andIthinkheasked,Ithinkabout100SMEinside98bosswillhavethesamedoubts,thenheasked:#Question1fancost?FanswillbecollectedthroughFacebookadsthanthelotterysuctionfansbutalsototheaccurateandcostwillbemuchlower,asfarasIknow~FBadscostcollectionoffans,infact,muchlargerthanthesweepstakestoattractfans.PreviousparticipationFBmarketinglecturesponsoredbytheSanYang(cacafly,TaiwanFacebookadvertisingagent),evenFBafamilymemberhavebeenlessreadytotalkaboutthisaspectofthecostofcollectingfansonthesiteusefulFBadvertisingbusinessownersexperiencesharingafan40Taiwandollars(almost8RMB,theSanYanginvitationtoexemplaryvendors),usuallybyarafflegiveawaystoattractfansmostlybetweenafanfrom1to2yuan(0.2~10.4RMB)donotknowYoulookathowthisthing?#Question2Whereto?Inaddition,thefansgroupbusinessandtherewillbeaproblem,ifnotverygoodsbroughttogethersomuchinformation,howcanwedoablogorsomethingliketodoInternetmarketinggame,forexample,youwillseetomanyMMORPGdodatabaseorblog,becauseititselfisveryadequatetothestageofWEBGAMEorgamemanufacturers,youareverynotseethemtodothistypeofpublicity.#Question3isnotabrand,andnotrichproductcontent,andhowtodo?ThisstageusersinTaiwanforapointtopraisethepreferencesbeautifultheFigure+interestingpicture,butFBmarketingalwaystalksalotofbrandmarketing,butunfortunatelythelecturewasalsocomplainedthatnoneofthesethings,itisdifficulttoattractfans,FBanswerinthisregardisstilljumpingneedlewith,ortoasktheCommissionercounseling.....youdonotknowhowtolookatthisquestion:Ifnotabigbrand,morethanthecontentoftheproduct,tohowtoachieveabovesocialgroupmarketingplan?2Readhisinquiry,Iputtheaboveissuesbroadlydividedintothreecategories:Fanscosts,force,SMEmarketingplanning.Question1:ThethefanshighcosthowdoInfact,I’mnotsayingthisnetizenthinkingerrors,butinfact,thisisthemajormythsofmanyenterprisesinplanningmarketingstrategy:marketingplanning,youshouldnotonlyconsiderhowmuchfilemarketingactivities,andshouldbe,spendthemoneywillbringmuchbenefits?alsoistohavetheconceptofROI(ReturnOnInvestment,theinvestmentrateofreturn).Saidtheoriginalproblem,arestaurantforexample,ifyouentertheFacebookadvertising,attracted1,000fans,thecostis$8,000,butthenifyouareabletomake30%ofthe1,000fansturnintoactualtoshopconsumercustomers(notimpossible,asIdid),andpercapitaconsumptionofabout100,thelastactualturnoverof800,000.Perhapssomeonewillsay:soaftertakingsomepersonnel,basictubepiningredientscosts,butalsoonlyearnmuch.1,000people,really,only30%ofpeoplewillcometoit?Thisisthefocusofmarketingactivitiesdesignedisfanconversionratebasedonhowyoushould3gotoupgrade,whichwastobelearnandexperience.Indeed,theraffletoalotoffanswill,buttherewillbehowmuchtheconversionrate?Thesametoachievethesamegoal(300toshop),Iantipushedbackfor0.5%ofthegeneralbanneradclick-throughrate,youmightneed60,000fansinordertoachievethesamepurpose,whichmeansyourcostofabout6,000to12,000letalone,0.5%overvalued:Doyoureallythinkthatyoucandowiththelotterytrickfans,candomorethan0.5%conversionthing?certainlywelcomeallfriendsforadvice,butawhileagoIwasinCirclepublishedatopuncturemillionfansgroupmarketingmyth,simplylinkHits/fans,thenthenumberisonly0.2%,thealldaysweepstakesirrigationfansFargloryeasyHomeonlineshoppinghas140,000fans,butonly52usersarebeing...