Analysis- eBook How to fruition and change the entire publishing industry(分析-电子书如何实现和改变整个出版行业)

Analysis:eBookHowtofruitionandchangetheentirepublishingindustry(ResearchpapersDownloadNews)eBookhowgraduallybeingadopted?Attitudeofitsreadershow?Howpeoplefinde-books?EBookresalecanbeachieved?LetuspasstoJohnParsonsarticleHowtochangetheentirelookbookpublishingindustrybar.Afteryearsofobscurity,thecurrente-bookpublishershavealreadyhadamajorimpact-inEuropeandNorthAmerica,e-bookhassoldmorethanprintedbooks,andthistrendiscontinuingtoexpandworldwide.Atpublishers,Ashandheldreadingdevicessuchasthepopularityofmobileterminalsandpricesupplychainmodelofdevelopment,bookdevelopmentopportunitiesandchallengeswillnowdoisnottopredictthefuture,buttocarefullyevaluatethecurrentindustrystatus-bookdevelopmentprocessisstillfacedwiththeadoptionandprofitabilityproblems,soatleastintheory,tohelppublishersandtheircollaboratorsinthenewenvironmentisstillabletoflourish.Thehistorybookswillnotrepeatthemhere,butwe1cannotethatseveralofitsturningpointinhistory:In2007,Amazonlaunchedane-inkreader,e-commercedevelopmentpotentialextraordinary.KindleeBookbecomeapopularconsumertrendsmakes,especiallyfornarrativetextisToday’squestioniswhethertheprevalenceoftabletPCswillheraldasimilartrend,whatwillbringaboutaqualitativechangeconsumerbooks,orjustintheprocessofitsdevelopmentjustaquantitativechangeit.Theadoptionofthedevelopmenttrendofe-booksMoreandmorestudiesconfirmthatthegradualriseofe-bookreaderinsteadofpaperbookstoread,theperformanceofthisphenomenonisparticularlyevidentintheUnitedStates.2012InDecember2008,thePewResearchCenterfoundthat23percentoftheUnitedStatesover16yearspeoplereadthebooklastyear,whilethepreviousyearthefigurewasonly16%duringthesameperiod,theU.S.shareofhardcopybookstoreadfrom72percentto67percentofadultbooksdigitizedmoreobvious,BookStatsdatashow2010to2011,adultbooksbooksrevenuesaccountedfortheproportionoftotalincomepublishersfrom13%to30%overthesame2periodthecostisofcoursethemassmarketpaperbookrevenuedecreasedfrom33%to24%ofotheradultswithouttradebooks,e-booksalsowitnessedadownwardtrendingrowthofpaperbooksWiththepopularityofe-readers,thisphenomenonwillbecomemorecommon.However,theadoptionofe-booksinhighereducationandthepublictogoisacompletelydifferentroutebook.LighthousedigitalstrategyindustryanalystStevePaxhiathatinpreviousyearsthecontentofthepaperatahigherpricetodaydoesnotusetraditionaleducationalpublisherssellpaperElectronicversionsofthecontentofthepattern,butfurtherprovidesaninteractivelearningsystem.“Bychangingthefocustointegratedlearningsystem,publisherscanofferaverylowpricewhilethepaperandelectronicversionsoflearningcontent.traditionalpublishersnosuchadvantage.“Paxhiaparticipatecoauthored<<BookIndustryStudyGroup>>(BISG)semi-annualreportonthedetailedrecordsofprintedbooksanddigitalinteractioncurriculumofsecondaryschoolstudents.ConsumerattitudesSince2009,BISGalsoreportedthatconsumere-3bookreadingandbuyingbehavior.Thereportshowsthattheuseofportabledeviceswillcontinuetoaffectthebehaviorofe-bookadoption,asadedicatede-readerAmazonE-commercecombinedwithnarrativefictionsuccessfullypromotedReadup,thenthereareotherelectronicequipmentusinge-bookformattopromotethegrowthofnon-fictiontextsfromearly2010tomid-2011,adedicatede-readersreplacethePCasthemostpopularelectronicreadingdevices.However,thesubsequentriseoftheTabletPC(mainlyintheAmazonKindleFireisdominant),thenchangedthewar.AnotherMarchreportshowsthattabletPCs...

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