ChinesefertilizermarketsituationanddevelopmenttrendbrandChinesefertilizermarketthroughmarketbaptism,hasgraduallychangedfromtheregionalbrandsdominatethecompetitivelandscape,andgraduallyformedanumberofnationalbrands,suchasKimTai,StanleyandLuxiChemical,etc.,byvirtueoftheirstrongmarketingcapabilitiesandmaturesalesnetwork,toguidethedevelopmentandupgradingproductsindustry,butitisundeniablethat,despitethenationalbrandhasbeengreatlyimprovedinthemarketinfluence,butthefertilizerindustry,theessenceofthebrandconcentrationislowandhasnotbeen,well-knownbrandsoffertilizermarketshareisstillverylow,accordingtostatistics,thenation’stopeightbrandsoffertilizercombinedmarketshareofonly22%,yetanyonebrandandcorporatemarketshareofover6%,thevastmajorityofthemarketsharestillincontroleveninasmallplace-namebrandcounterfeitproductsinotherindustries,onceformedanationalbrand,byvirtueofeconomiesofscaleandbrand,industryconsolidationcanbecompletedquickly,---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---formingapatternofoligopolisticcompetition,suchastheair-conditioningindustryGree,Midea,Haier,thetelevisionindustryintheTCL,Skyworth,Changhong,Tingyibeverageindustry,unity,Wahaha,farmerspring,andfertilizerindustriesandtheseindustrieshaveasimilartimetomarket,butstillsimilartothefreecompetition,andThiscompetitionremainforalongtime,verydifficulttochangeintheshortterm.Causesmanyindustrybranddispersed,thefirstreasonisthedifferencefromtheconsumer’sownneeds,suchaswomen’sindustry,forwomenconsumers,afraidofwhatishappeningthanZhuangshanwithcolleaguesorfriends,soTheyusuallychooseandthepeoplearounddifferentbrandsandstyles,thuscreatingafragmentedindustryitself,andthesecondreasonisthatregionaldifferences,suchasthefoodandbeverageindustry,theformationofdifferentgeographicalcharacteristicsofdifferenteatinghabits,atthesametimeconsumershaveTransformtastes,aconsumermaypreferarestaurantandtaste,butthisonlymeansthathepatronizedahigherfrequencyoftheserestaurants,itisimpossibletoeateveryday,soanyrestaurantintheoryhavesurvivedopportunities,thus---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---creatingadecentralizedindustry.thirdreasonforrequiringfastresponse,notasanationalbrandinthisregardmechanismsandsmallbrandsintermsofresponserate,resultinginalocalbrandtowininthemarketcompetition,thefourthreasonpolicyandregulatoryreasons,suchaswaterareoperatedbylocalcompanies,almostimpossibletoformanationalbrand,whilethenatureofthereasonsChinesefertilizermarketisfragmentedplantingstructureuniquetoChina,inthepeasanteconomymode,thevastmajorityoffarmersplantednomorethan15acresofland,lackofmotivationtolearnmoreaboutavarietyofproductdifferentiation,inaddition,amongthemajormanufacturers,andevenbetweenthebigbrandsandsmallholidaylowdegreeofproductdifferentiation,aslongasnoshortageofnutrients,farmersgenerallydifficulttodistinguishtheeffectoftheactualplanting,additionisChinesefarmersoftenculturallevelisnothigh,thelackofabilitytodistinguishthemeritsoftheproduct,becausethesethreeaspectsgrowersresultedinthepurchaseoffertilizersisdifficulttomaketherightchoice,youneedtoseekotherpeopletohelp,andthisiswherethegreatestimpact---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---salesofagriculturalterminalshops.Typically,agriculturalterminalshopssetontownshipstreetsandeveninthevillage,withnearbyfarmerstoest...