目录第一部分项目定位5一、项目概况...................................................................................................5二、项目地块分析...............................................................................................6三、项目SWOT分析..............................................................................................81、优势分析（strengthes）...................................................................................82、劣势分析（weaknesses）...................................................................................93、机会分析（opportunities）................................................................................94、威胁分析（threatens）....................................................................................9四、项目规划设计方案评析......................................................................................121、总体规划布局及空间布局分析..............................................................................122、主力户型面积评析........................................................................................143、户型解析................................................................................................15五、综合评析..................................................................................................19六、项目定位..................................................................................................20（一）、住宅项目定位..........................................................................................201、市场定位................................................................................................20---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---2、形象定位................................................................................................223、户型定位................................................................................................234、价格定位................................................................................................245、客户定位................................................................................................25（二）、写字楼项目定位........................................................................................261、市场定位................................................................................................262、形象定位................................................................................................273、竖向功能定位............................................................................................284、价格定位................................................................................................295、客户定位................................................................................................29第二部分项目发展建议36一、项目总体发展建议..........................................................................................361、项目开发模式建议........................................................................................362、项目开发时机分析........................................................................................363、项目开发周期分析........................................................................................364、物业总体档次建...