Analysisofthevulgarizationoftheproblemresolutionproposednews[PaperKeywords]newsmarketmarket-orientedeconomicfieldjournalismjournalisticprofessionalism[Abstract]mediareformsincethevulgarizationofnewsmediainChinahasbeenthemostcompetentauthoritiesandthemediaheadache,especiallywhenagiantofjournalism,mediabusinesspartofthedemutualization,themedianeedsmorethanprofititsadvocacyfunction,market-drivenjournalismtobecomethenewrealityinamarketeconomywithintheoperatingenvironmentofthenewsmedia,asdrivenbyeconomicinterests,leadingtomaintenanceofpressobjectivity,impartiality,independence,journalismmustbepresentresolveamajorissue.‘SoweareallbetweenTaiwandistinguishbetweenthevariouschannelsof,say,thesportsnews,generalhealthbythesportschanneltoreport,ifanystarstothegeneraltaskistochannelfilmculture,andforfinancialsecuritiesaspectsofthemainchanneltodoby1theeconomiclife,butnow,duetocompetitionintheratings,hasnosuchdistinctionbetweenthe......‘①ZhejiangRadioandTelevisionGroup,whichisaboutapractitioner,thenhesaid,theychooseproblemsandpainsandbroadcastprocess,thepurposeistoshowtowinthegoodratings.Alayouteditorinaninterviewtothecorrespondentsofthishauntedhousefilmsplayintheformoftasksthataccount:‘Theyarealittlehorror,alittlestimulation,whenshootcamerashouldgloomyatmosphereshown,musiccanbeasmuchaspossiblewiththeterroristSome.‘②Andbecausesomecontentlikethisbythepropagandadepartmentandtheacademiccritics,whooftenfeelhelpless:‘vulgarizationoftheproblemsthatweareverydifficult,oftenbyacademicsorpublicitymanagementaccountability,audiencecriticismtobeless.Infact,ourheartsareverycontradictory,competitionisfierce,thepressureratingsarealsoimportant,butthereisnoway,moreexciting,tense,andevenwithsomeblood,sexualthemescolor,sotheaudienceisliketo2watchprogram,ZhejiangTVstationhasasectioncalledself<<eleganceQiantang>>peoplewillseereflectedinthisprogramverygood,withlocalcharacteristics,butinfactthisprogram,theratingsarenothigh,atypicalphenomenonpraised.‘③First,thenewsprogramvulgarizationnatureoftheproblem1,themedia,thepursuitofprofitmotiveTheUnitedStates,PhilipJiate(PhilipGauntformedbytheprobabilitythatthenewscontentoftheprinciples,factorsincludingthepracticeofjournalism,organizationalnorms,journalistscharacteristicsorbroadersocialfactors,butthecommunicationtechnologyacceleratedtheemergenceofmoremedia(inparticular,thecommercializationofthenewspaper;thetransferofownershipandmoreenhancedmediatopursuetheprofitmotive.④Anotherscholarbelievesthatthecurrentmediaownershipchangeasanindependentlegalentities,profitpressurecomingup,TVratingsfall,theemergenceofnewtechnologies,allcontributedtothemediamanagerturnedtotheuseofmarketingstrategies,identifytheaudienceinterest,inordertomaintainmediacompetitive3advantage,butpreciselybecauseoftheunlimitedexpansionofmarginpressure,makingthevulgarizationnewsconfidentlydeclared:‘Readersshouldwesell!’Moreimportantly,theprofitsurvival,especiallyforthemediatoassumeits‘fourthclass’or‘fourthpower’roleofgreatsignificance.ItseemstheFrenchscholarPierreBourdieu,itshardtoown,subjecttobusinesslogicfirmlynewsprogramsdirectlyaffectedbythedemandofdomination,suchasprogramratings,suchasadvertisingsharehasbecomeakeyindicatortomeasurethestrengthofthemedia,economiccapitalwilldirectlydeterminethenumberofnewsmediainthefieldtooccupythetotalnumberofsymboliccapital,andthemediaoncethecontrolofacon...