ChinesetraditionalcultureandmodernmarketingTraditionalChinesecultureisprofound,all-encompassing,thehistoryofChineseculturehaveasignificantimpactonCommercialRoad.UndertheguidanceoftheConfucianideology,resultingmerchants,Shanxi,Zhe激angthreebusinessgroup.ThecoreofConfucianthought,andthecoreoftraditionalChinesecultureisthesame,inanutshellisthewordmorality.Amongtheactualbusinessactivitiesthroughoutthatfilialfaithfulness,ceremonialhonor,loveandpeace;WisdomandFaith;TakayoshicheapLee,Righteousnessunity;people-oriented,andforyou;Dountoothers,donotimposeonothers;inactiongovernance,ImitationofNature;compassion,karma;pursuethepublicgood,sinceLillyhimso.Abouttherelationshipbetweenthescholarshavemadealotofelaboration.Ifonlyfromthepointofunderstanding,thenthesignificanceoftraditionalChinesecultureandvalues,itisverynarrowandlimited.Chinathousandsofyearsofcivilization,fromtheXiaZhiqingvariousdynasties,allwithheavy---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---RestrainingCommerceasabasicnationalpolicy.HistoricallytherearetwowordsthatbestrepresentstheattitudeofChinesepeopledobusiness.First,the‘gentleman’sloveofmoney,inaproperway,’thefirst‘nobusinessisnotevil,noevildoesbusiness.’Orderfromsuchaculture,findoutthetheoreticalsystemofmarketingisundoubtedlyfutilewishfulthinking.However,ChinadoesnotlackCommercialRoadculture,notalackofsuccessfulbusinessman,describedthebonesoftraditionalChineseculture,deeplybearsthemarketingwisdom.AsfortheChinesetraditionalcultureonmodernmarketingspecificguidance,noonehasacompletesystemtobesummarized.Thisonthesubjecttobeapreliminaryattempttoinitiateandstimulatefurtherresearchthinking.Chinesetraditionalcultureonmodernmarketing,withsixlevelsofsignificance:First:marketingidea.Classicisthecoreconceptofmarketingcompetition.Demand-oriented,inordertodiscoverandmeetdemandasthedrivingforcecompetitionasameanstoprofitpurposes.Inordertoexpanddemand,winthecompetition,profit,modernmarketingcanbedescribedasdoingtheirutmost.Encourage---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---consumption,incentivestospend,evenatthewaste.Selfish,swindling,counterfeiting,murderandarsonarenotuncommon.Increasingscarcityofnaturalresources,ecologicalenvironmentdeterioratingcircumstancesinthepastthatuncontrolledproductionandconsumptionpatterns,hadalmostcometoanend.Marketinggurushavenowraised,corporatesocialresponsibilityshouldbetoconsiderthefundamentalinterestsofallmankind,toconserveresources,ecologicalprotection,thisconceptoftraditionalChinesecultureandgettingcloserandcloser.Modernmarketing’scorephilosophyisharmony.Problem-oriented,todiscoverandsolveproblemsasadrivingforce,cooperationasameanstohappinessforthepurpose.Inordertoidentifyandsolveproblems,modernmarketingmuststriveforinnovation,strategicshiftfromtheRedSeaBlueOceanStrategy,thefundamentalinterestsoftheoverwhelmingmajorityofthepeopleasabenchmark,inserviceforthepublictogettheirowninterests.Onceashiftinideas,marketingontheroadwillbewiderandwider,soasnottofallintoapricewar,advertisingcampaigns,promotionalwarfare,lowcompetition,butopensupinfinitespacefor---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---development.Undertheguidanceoftheconceptofharmony,thecustomerisneitheracorporateslave,isnolongerthebusinessofGod,butwithequalparticipantsincorporatecollaborators.Customerscanno...