Combat:IntegratedOnlineMarketing-Technology+CreativityResearchpapersDownloadnews:InthisaddisseminationactivitieshavebeenredefinedInternetmediaera,integratedmarketingisalsoderivedfromthenewfactionintegratedonlinemarketing,andmightybecomemastersintended.IntegratedonlinemarketingreferredtoasE-IMC(NetworkIntegratedMarketing),inordertodistinguishitfromthetraditionalintegratedmarketingreferredtoIMC.Throughpreciseanalysisofthepositioningofavarietyofnetworkmediaresources,costs,accordingtofirmsize,developmentstrategies,advertisingbudget,etc.,fortheenterpriseprovidethemostcost-effectiveInternetmarketingsolutionspersonalizeditiscalledintegratedInternetmarketing,alsocallednetworkofintegratedmarketing.TheGOMXheldinWuxi,aglobalnetworkmarketingconference,<<>>magazineadvertisersanexclusiveinterviewwithChina’sleadingintegratedonlinemarketingserviceproviderinformation1Jindofounder,presidentZhaoxuLong,aglimpseofwhatnetworkmarketingintegration.Technicalpeople+advertisingZhaoxuLongsaidinaninterview,saidthatcomparedtotraditionalmedia,onlinemediaintegratedmarketingneed,becausemanyInternetmediaresources,aunifiedmarketingapproachwillnotwork,butmoredifficultthantraditionalmediaishowtointegrateonlinemedia,andhowtheenterprisecustom-tailoredprogram,whichrequiresnotonlythecontentsofplanningability,butalsothetechnicalrequirements,alongwiththetechnicalcharacteristicsofthehumanperson+advertising,beconsideredqualifiedintegratedonlinemarketingpeople.ZhaoxuLongadmittedinaninterviewthatheistolearntechnicalbackground,Alsodoneadvertising,alongwiththesetwoareasofresourcesandtechnology,soastobetterprovideenterpriseswithintegratedonlinemarketingservices.Availableonthemarketmostnetworkmarketingcompanieshavebeendoingtechnicalmarketing,andtraditional4Aadvertisingcompaniestendtodotextplanning,whicharebothcustomerneeds.Formeristhe2foundation,whichcanplayapowerfulchainofeffectthefutureneedsofthemarket,namelyabouttechnologybutalsocross-companymarketingplanningcapabilities.Integrationofnetworkmarketingistheprofessionalthing“Existingcompanieshavealotofonlinemarketingservicesfocusonaparticularone,orfocusingonsocialmedia,orsearch,orbaseplatformtobuildandadvertisinganalysis,numericalanalysis,etc.,butIcangetthroughthewholeindustrychainthatnotmanycompaniesWhilepassingalongtheWesternbusinesscultureisprofessionalpeopledoingprofessionalthings,butitisaprofessionalintegratedmarketingthing,itrequiresqualityscoretermmarketingstrategyismorehigh.Moreover,theinformationasymmetrybetweenthevarioussectors,communicationcostsareveryhigh,andperhapswererun,eachchannelmarketingaredoingverywell,buttheformationoftheforcemaybebrandedatremendousfriction.“ZhaoxuLongadvertiseraccepting<<>>interview,said,”ChinacustomerandnotthesameasEurope,alllevels,allsectors,allstagesofdevelopmentofenterprisesisverylarge,theinternal3differences,comparedtostartingfromaparticularmarketingstrategy,onlinemarketingandmorepersonalized,differentiated,theamountfortheenterpriseItismostsuitableforatailoredmarketingstrategyturnedouttobetheleadingtraditionalchannelmarketingcampaigns,channelnetworkisinlinewithandnow,onlinemarketingchannelsoccupytheinitiative,dominatethelineactivitieshowtodoso,agoodintegratedmarketingstrategyforbusinessesiscrucial.“AvarietyofmarketingchannelsonlybrickandtileSimpletomicroblogging,letter,officialwebsiteandotheronlinemarketingchannelsputtogetherbynomeansintegrationofnetworkmarketing,integratedonlinemarketingneedstohaveanoverallframeworkthroughthem.“Ifyouwillintegrateonlinemarketingcomparedtoahouse,thenmicroblogging,micro-channel,forumsandothermarketingmethodsjustbricksandtiles,istobuildthehouseoftheentiremarketingmaterialsonly.whetheritisonlyaframeworkoronlybrickisnotarealhouse.Somecompaniesdoprettygoodatplanning,butdidnotconsidertheimplementationoftheproblem,difficulttomanage,effectiveness,etc.,so4thehouseisasuperfluousandnorealsolidbricktile.Therearesomeresource-basedcompanies,thereisnoplanningprograms,justavarietyofchannelsattheirdisposaltoputtogether,whichcanonlybeisapileofbricks,norisintegratedmarketing.“ZhaoxuLongdisclosed.Inaddition,fortheenterprise,integratedonlinemarketingplantodosoonerthebetter,becausetheInternetisdifferentfromtraditionalmedia,ithasthelongtaileffect.Thiseffectisadouble-edgedsword,forbusinesses,thereisnooverallplanearlypositioningpassingoutinformation,willcontinueformanyyearsaftersettlingontheInternet,tothelatterifitisfoundpositioningerrors,youmayneedtospendseveraltimesthepricetoeliminatetheeffect.Integrationrequiresvariousmeanstomeet,butthatdoesnotmeanblindlydemandperfection,thereisnotrade-offs.ZhaoxuLongbelievesthatthecurrentexistenceofavarietyofnetworkmarketingtoolshavedifferentcharacteristics,eachenterpriseneedstocombinetheirchoiceForexample,whileFMCGwords,socialmediacanachievepowerfulchainofeffects,and5forindustrialproductsorconsumerstaples,itisonlyanauxiliarymeansofsocialmedia,SEO,traditionalmediaisbrandingfoundation.(text/MengJia6
