Combat:MobileAPPhelpmarketingpeoplehowtoplay?FreePaperDownloadCenterNews:Howtoshopformobiledevicesmaptechnologyworks,andhowtohelpmarketersrealizeitsfullpotential?Fortoday’sactiveconsumers,spendingleisuretripoutdated.Now,consumersareincreasinglyturningsmartphoneAPP,tohelpcompletetheirconsumptiononthepremises,aclearunderstandingofstoremerchandise,aswellaspositionsinwhichyoucanfindtheseproducts.ForresterResearchpointsoutthat68%ofconsumersusemobiledeviceswhilein-storepurchase.Retailerscopingstrategyistousein-storemaptechnology.ThistechnologyallowsretailerstouploadtheirplanintheAPPstorewhereconsumerscansearchandfindmerchandiseinventoryshelves.ThanksMobileBeacontechnologyoftendiscussedwhenshoppinginthestorenow,mobileAPPconsumerscanchoosetoaccepttheofferbyretailerspushinformationcouponsanddeals.Forexample,achainbookstoreinPortland,1Powell’s,hasprovidedapositioningfunctionofAPP,tohelpconsumersfindwhattheywantintheirbooksbooksmassiveflagshipstorethere.IfconsumerschosetoacceptpushinformationthroughAPP,buthejuststoodcookbooksarea,then,APPwillgivehiscellphonepushinformationtoinformhisrecentbestsellercelebritychefhit85off.AccordingtoJeffHardisonproductionwhichAPPmobilesoftwarevendorMeridianvicepresidentofmarketingandbusinessdevelopmentreports,theAPPlineafteramonth,Powell’sflagshipstoresaleshave5-digitrevenuegrowthinthesearchresultssoldbyAPPMorebooks.TheAPPalsohelpedPowell’sstafftoprovidebettercustomerservice,Jeffsaid:‘Inadditiontoconsumerspointedtothelocationofthetoiletortohelpconsumersfindabook,butinthepastalotofthestaffcannotanswerthemorevaluableissues,suchas‘ToniMorrison’sbook,whichisbetter?’‘FocusonretailerstoprovidemobilelocationtrackingservicesAisle411’sCEONathanPettyjohnsaidsame-storemappingtechnologytohelpretailersgetthecustomer’sdata.Hesaid:‘Youcanimprovethe2conversionrateshoppingtoshopping,increasecustomerloyalty,improvecustomerexperience,butalsobyanalyzingthewishesandin-storeshopperbehavior,gainvaluableinsight.’Howtostartusingin-storemaptechnology?1,determineyourbusinessgoals‘First,youhavetounderstandcustomerneeds,’focusone-commercestrategies,principalanalystatForrestersaid:.‘Youmayneedtostoremappingtechnology,orifyouneedmorethanoneortwopeopletomovetowelcomecustomerstoguidethedirectionandconsequentlytheydonotclearlythoughtwouldmakeahastilyAPP.‘Marketerstargetistoattractmorepeopleintothestore,ortoincreasecustomerloyalty?Hardisonsaidthatmarketersmustgiveprioritytotheconsumer.‘Youshoulddevelopyourcustomerbaseaccordingtoaplan:WhetherwaytheyinteractwithyouviatheWeborAPP,theyuseAndroidorIOSsurveywithyourcustomers,andcreateatrulyhelpthemsolvetheproblemofAPP,.ThenyouneedtomeasurethecustomerexperiencetoproveyourROItotheexecutives.‘32,tobeamapManufacturingplanaphysicalstore,andintegrateintoyourAPPin.CaliforniaoffersAPPstorelocationdatarequiredformarketingplatformproviderRetailigencePeterChristianson,directorofproductmarketing,says:‘Youdonothavereal-timeinventorydisplay,butcannotchangetoofrequentlythemoredetailedthebetter-.Forexample,theTideontheshelves,fabricsoftenerontheshelves,nottomentionthelaundryitemsinhere.‘Afteryourmapready,Swirl,ShopkickandGimbalandothermobiletechnologyservicescanhelpyoumanageyourproducts.Ifyouadjusttheinventoryposition,remembertoalsomakeappropriateadjustmentsintheAPP,Christiansonsaid:.‘Ifyouaresenttothecustomer’sdatasimplydonotfly,th...