Analysis:Thevideositefromtheprofitfar?(ResearchpapersDownloadnews)‘videoindustryinthefutureforalongperiodoftimestillremainsaloss,themostimportantthingismassiveinvestmenttogettheuser.’Internetindustryanalysttoldthemedia.Thefourthquarteroflastyear,Youkupotatoeshadprofitandprofitattributedtothegroundsofscale,ecologicalmodelofhealthandexecutiontoobtainthelatestfilingshowsYoukupotatoesreleased2014secondquarternetlossof164.4millionyuan,upexpand57%thisyear,hasbeeninthepasttwoquarters,Youkupotatoescontinuedlosses.Provedprofitableshort-lived,thevideoindustryisfarenoughtothepointofsustainedprofitability,thenthecruxofthevideositewherealoss?CopyrightedcontentpeibenzhuanyaoheSincelastyear,thevideositeshavehitheavilytobuypopularvarietyanddrama,whetheritisplayingtheamountornumberofusershaveachievedgoodresults,comparedwiththeresultsoftherevenuemadeonasmalllot.2013yearsSohuvideo100,000,000yuantobuy1theexclusiverightstogoodsound>><<Chinainthesecondquarterandproducedanumberofstallswithhomemadevariety,finallyachievedatotalrevenueof200millionyuanIftheremovalofcontentproduction,marketingcostsandbandwidth,manpower,etc.costs,andultimatelyonlyprofitorevenaloss.Thismaybeanimportantreasontogiveupthisyear,Sohuvideo>><<China’sgoodsound.Itisestimatedtospend200millionyuanthisyear,Tencentvideotopurchaseagoodvoice>><<Chinathethirdquarterofexclusiverights,andultimatelytheonlylossleader.Incontrast,loveFantasticArt200millionyuantobuythe<<>>WhereDad,HappyCamp>><<varietyshowssuchas6-speed,costismuchhigher.>>Only<<WhereDadashow,gainedthesilverheron66millionyuanand30millionyuanofBlueMoonnamingrights,etc.3<<HappyCamp>>Theshowalsoweretheadvertiser’stitle,whileErketitleisstillearlyto50millionyuanloveFantasticArtArtsChannel,butloveFantasticArtpurchasethispackagehasbeenpopularvarietyof2patternscannotbecopied,HunanSatelliteTV’svarietyshownextyearwillnolongerdistribute,varietyshowsandotherTVchannelsontheinfluenceofalotofdifferencewithHunanSatelliteTV.Inadditiontothepopulararts,dramaforvideositesarealsostateofalmostnotmakingmoney,accordingtomediaunderstoodthehitTVseriesfordistributiontovideowebsiteaskingfor1millionperepisode-150million,someevenupto2millionyuan,thepriceofa50setsTVrightstospend5from10millionto100millionyuan,accordingtoiResearchiVideoTrackerdatashowthattheamountofthepopularTVseriesbroadcastTop10slightlybetterthanthepopularvarietyTop10,butfewadvertiserstelevisiondramatitleInternetcopyrightrevenuealonethispartofthepatchadvertising,pauseadvertising.Accordingtothemediatogetthedata,in2014Youku,loveFantasticArtinthenationalmulti-screenCPMadsoffer30yuanfor15seconds,thatis15secondsofadvertisingperbroadcast1000price30yuan,suchas<<loveapartment4>>Playtheamountofotherpopulardramacanmorethan2billion.specific3revenuefiguresrepresentaspectsvideositedisclose.Analystssaidthatthecurrentuserofthebrandawarenessvideositesneedtobefurtherimproved,soevenaloss,thevideositeshouldbuythesepopularvariety,dramatogetmoreusers.ThereimaginationbutnotamounttoanythinghomemadeItisworthnotingthatthemore‘restrained’EveninthecontentprocurementYoukupotatoescomparedwithcompetitors,althoughthecontentsofthecostislower,butdidnotstopthelossofnetincomereportedasecond-quarterYoukupotatoesfor958.7millionyuan,lessthananalysts’expectationsof9.8061yuan.Analystsbelievethatthevideosite’sbusinessmodelistoplayinordertohavetheamountofadvertisingrev...