Combat:TowanttobeagoodoperatorwillbethefirsttolabelFirst,whyshouldlabelIbelievemanyofmyfriendsreadhereareconfused,goodproducts,labelingwhattodo?A:Giveusersareasonforyoutouse.Today’sfastdevelopmentoftheInternet,avarietyofproductsavailableinthemarketafteranother,almosteveryproductalsohasseveralsimilarcompetingproducts.Forexample,thecurrentmorefiretakeawayindustry,theUSgroupTakeout,BaiduTakeout,hungryMody,reputationTakeout,TakeoutSupermanandotherproductsinthemarketandcompetewitheachuser,thenIasordinaryusers,theuseofwhichone?AndifIwasgiventhefirstcontactonlinetakeout,Iwillbemoretangled,almosteveryproductpromotion,offeringcuisinearealsoalmostthesame,inthatcaseIhadtopickatry,orgotowhichgivemoresubsidies,whichhadbeenusedsurroundingfriends,usersareforcedtoignoretheproductitself,andtheuseofotherelementstochoose.1Andiftheseproductshavebeenlabeledasecuritytag,alabeltobeaffixedontime,beinglabeledacheaper?Whichorderingittoelectaproblemwaseasilysolved,intotheuser’sSelectindividualneeds,iflifeisrelativelyshortofmoney,youcanchoosecheaper,ifitisfocusingonfoodquality,thesafestalternativeone.Asanotherexample,lastyearacopyHuobianInternetnorthandsouth:‘beautifullikethestrengthtosend.’Wewillnotspeakofhowtheeffectofthiskindofpublicity,butitgavethefeelingbackgroundwithnutsphoneaffixedalabel‘pretty’,thenwhydoIwanttobuythisphone,becauseitisbeautiful,enoughartFan!So,youmightlabeltheproductitselfandnotasubstitutefor,butatleastgiveusersareasontouse!Second,whoisgoingtodothelabeling?Manyofmyfriendsreadherecannothelpbutdoubtthatthisistheproductlabelshouldbemadejustfromthetalentandskillswithit,andwhatdoesitoperate?Inmyexperience,aftertheproductout,likeanewbornchild,andthechild’sgrowthisacquiredoperationsneedstobedone,incultivationstage,which2isthelabelingstage,operatorsaffixedtothechildrenwhatkindoflabel,childrenwillalwayshavethislabel,thelabelisweremember,solabelingprocess,theoperatorisessential.Xiaofanginthecitycenteropenedafruitsupermarket,afewdaysagosheboughtsomecherriesforsale,butthefrustrationisnoteasytosavethecherry,andthepricefallofthepowerful,whichmakesXiaofangbeenworried.Xiaofangcousinisdoingoperationalbackground,heardofherplight,shepickedupapentowritethesevenwords‘SuperSweetShandongCherry’,thenthepricewillincreasebytwentypercent,unexpectedly,notonlydidthebacklogofthesecherries,butinshortsupply.Waitforthenextbatchofcherryarrival,Xiaofangcousincherriesintotwoparts,awrittencherries,priced10perpound,anotherSuperSweetCherrysays,thepriceof15yuanapound,whiletheultraSweetcherriesunderthelabel,thoughmoreexpensive,butstillwellreceivedbyconsumerslike.Becauseinthemindsofusersbydefault,thiscertainlyissweetcherries,othersweetcherriesmaybe,totheirhometobuyacherry,sweetwhynotbuyit,andthisisforcingtheuser3toquicklyselect.Somepeoplehavequestionsaboutthis,thisisnottodeceiveusers?A:Ofcoursenot,thisisjustbylabelingthebehavioroftheusertoboot,sothatuserscanmorequicklymakeachoice,wecancallonekindofoperationmeans.Third,howtolabel?Inthispaperfocusesonafastwipeglasses,readthemcarefully.First,youneedtounderstandtheoperationoftheproduct,ponderingyourproductattributes,andbecomefamiliarwiththeadvantagesanddisadvantagesofeachcompetingproducts.Ifyoudonotunderstandthis,itisrecommendedtoconductacrazyexperience,theexperienceofthecompany’sproductsandthemaincompetingproducts,salescustomerservicefromregistrationtothewholeprocess,tocarefullystudythemdifferent.Ofcourse,ifyouhavealargenumberofseedusers,youcanalsocarryoutresearchtodetermineyourotherproductsandwhataretheadvantagescomparedtocompetingproductsbasedontheresultsofresearch.Thesecondstep,familiarwithyourusers.Youneed4aclearunderstandingofthepsychologicaldynamicsofuserstounderstandtherealneedsoftheuserpoints,clearyourproductsolvetheuser’swhatappeals.Accordingtosomeoftheseconclusions,webegantoidentifytheproductlabel.(Note:Avoidlabelsandmorebadmemory,tobesimple,direct)Thethirdstepistopromoteyourlabel.Operationalactivitiescarriedoutunderthelabel,launchedaseriesofpublicityunderthelabel.Becausethetagbeforetheelectiondidcontrastcompetingproducts,chooseyouradvantagetagstobuildmomentum,doactivities,sothatcompetingproductscannotbeselectedatthispointandyoucompare,allowinguserstorememberyourproducts,rememberyourtags,thefirstthingyouwillbeselectedproducts.Letyourlabelslike‘Melatonin’ads,deeplyimprintedinthemindsofusers.EpilogueProductsandoperationshasalwaysbeen,regardlessoffamily,sothiskindofthingtotheproductlabel,theoperatorismostappropriatetodosonotonlycanpromoteitsproductsaccordingtoyouradvantage,butalsoeliminatestheneedforuserstoselectthetime,5allowinguserstoquicklychooseyourproduct.Ifyourproductdoesnotlabeleverytimeyoudonotlabelactivity,youdonothavelabelsintheheartsofusersmaywishtotryaboldstickers(Source:!Everyoneisaproductmanagertext/compilePangWei:center)6
