Advertisingcreativeexperiencesofmypotentialbuyers(mediaarticles)Ioriginallythought:anymediaonaproductoraresourceforbothcompanies,soweshouldtreateachmedia,cherisheachmedia,butatthisstage,sincetheentryofdirecthealthcareproductsdeepintotheindustry,Igraduallyrecognizedintheindustry,anymediabattlefieldisbitter:attackandbeatthecompetition,capturingthetargetpopulationofthebattlefield.Youknowyourproduct,theproductofthetargetpopulationofyourresearchthoroughly,sellingyourproduct,afterthoroughresearch,andcannotguaranteethatyouradsmusthavealethal,becauseyouhavetoknowyourbattlefieldsituation,youopponents,especiallyifyouwillbethemainmedia.Directhealthcareproductscompaniesbecauseofthemajormediaisputinnewspaperads,so,todaysaidarelativelyclassicbattle-Shanghai<<<<XinminEveningNews>>>>WoJianofShanghai,Shanghaininety-nineWellcome,BeijingYishengKangadblockingaction.Firstexplainthe‘healthcareproductsdirect1mode’:mostofthetradeisnowalreadyknowthismodelisYishengKangcreatedanewtypeofhealthcareproductsmarketingmodel,thismodelisattheexpenseofhealthcareproductsofhighprofits,enhancedpost-service,directmarketing+advertisingwillmainlyservethedatabasemarketing.Frontadvertisingdirectmarketing,advertisingdirectmarketingpurposesarethree:thefirstistoattractasmanypeoplebuythings,asmuchaspossibletheabsorptionofmembership,becausethecoreofthismodelwillbere-purchaseservice,sotheychoosetopromoteTheproductsgenerallyneedtorepeatconsumption,long-termconsumptionofhealthcareproducts,suchaspropolis,fishoil,spirulina,etc.,front,thatadsales,thiscannotmakemoney,butaslongasthememberhasaccumulatedacertainnumberofthebase,justneedtocallcentertelephonesalesonit,thecostisrelativelylow,butlong-termconsumption,sothatmembersofthecoreisre-purchase,thesecondisthesales,intheabsorptionofasmuchaspossibleunderthepremiseofmembership,asmuchaspossibletoimproveasinglemediasales,thetraditionalsingle-productoperationwithalmostonlysellmore,lessadvertising2coststothepointofloss,evenloss.Thethirdisthecorporatebrandimagepromotionandpublicity.BackgroundreferstotheMemberServices,MemberServicesDepartmenthastwomaintasks,thefirstsales,continuetoallowmembersoflong-termrepetitiveconsumption,andthesecondistostrengthentheemotionalexchangewiththemembers,asitwillHattoriaretrained,thereisacertainbasicknowledgeofhealthcaresalesstaff,sotheybothbearthesalestasks,butalsobeartheservicemission,tostrengthenexchangeswiththemembers,membersofthecompanytoincreasetheviscosity.Thisforegroundplusbackgroundmodel,comparedtotheoriginalsingle-productoperations,increasestability,butalsoreducethenumberofcustomercomplaints,sothismodelsincetheBeijingYishengKangfounded,thecountryhasdozensoffollowers,thismodelmoregoodcopy,sothemodelisnowthecompanyhadmoreandmoreintensecompetition.Thisdirectmodeofnature,aslongastheirmembershipbasetoacertainamount,andtomaintainthestabilityofmembership,thecompanycanbeasteadystreamofmoney.Theprimarytaskofadvertisingis3‘pullthehead’over,asfaraspossibletherapidexpansionofitsmembershipbase,sothedirectadvertisingbusinessmodel,productpriceslow,BeijingYishengKangbytheUnitedStatesis$1bottleoffishoilplayintheworld,Allotherfollow-up,andbothareinheritedYishengKang’slow-costadvertisingstrategy,from2008tothepresent,thedomesticfirst-classnewspapersinmajormedia,theyareallfull-pagefull-pagebusinessmodeltodropadvertising,styleislow-coststrategy,noless,onlyamini...