论文编号：华南师范大学增城学院本科毕业论文（设计）题目:浅析海尔的企业制度文化姓名：陈洁英学号：060114130系别：外语系专业班级：国际商务英语A班指导教师：杨家华二0—0年四月二十五日---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---OnCorporateInstitutionalCultureofHaierGroupAThesisSubmittedtotheDepartmentofForeignLanguagesZengchengCollegeofSouthChinaNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsByChenJieyingTutor：YangJiahuaApril25,2010TableofContents---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---Bibliography13Acknowledgements14---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---AbstractCorporatecultureisthespiritandfoundationoftheexistenceanddevelopmentofcorporates，whichbringsnewvigour，andhasanimportantinfluenceonthedevelopmentofthewholesociety.Corporateinstitutionalculture,asthecornerstoneandbridgeofcorporateculture,combinestangibleculture,behaviouralcultureandphilosophyculturetogether.Certaincorporateinstitutionalcultureinevitablyhasapromotiononthedevelopmentofenterprises.Inthisdissertation,westudythecorporateinstitutionalcultureofHaierGroup——oneofthetop500intheworldandtheleaderofChineseenterprises.Byintroducingthedefinitionandsignificanceofcorporateinstitutionalculture,andstudyingHaier’ssuccessfulinstitutionalculture，wefinallyexplorewhatthesuitablecorporateinstitutionalcultureforChineseenterprisesis,sothatitmaygivesomeusefulandmeaningfulreferencesinthebuildingofcorporateinstitutionalculture.KeyWords:Haier;corporateculture;corporateinstitutionalculture;reference---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---中文摘要企业文化是企业生存和发展的基石，是企业的“灵魂立法”。它为企业注入了新的生命活力，对于整个经济发展有着十分重要的作用。而企业制度文化作为企业文化的屮坚力量和桥梁，它更是把企业文化中的物质文化，行为文化和理念文化宥机地结合为一个整体。合理的企业制度文化必然会促进企业的发展。本文以世界五百强企、Ik、国内企业领头羊----海尔集闭的企业制度文化为研究对象，通过介绍企业制度文化的定义及作用，并结合海尔企业制度文化的成功例子，以期能为我国企业在企业制度文化建设屮起到一定的借鉴作用。关键词：海尔；企业文化；企业制度文化；借鉴---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---IntroductionIntroductionThetheoryofcorporatecultureoriginatedfromU.S.A.in1980s，andwasintroducedintoChinainthemiddleof1980s.Therearemanyfactorswhichwillaffectthedevelopmentofcorporate，suchasphilosophyculturebuilding，behavioralcultureofcorporateandthetangiblecultureofcorporate，butthecriticalonetosustainedandpromotedthedevelopmentofenterprisesistheinstitutionalculture.Corporateinstitutionalculture,asthecornerstoneandbridgeofcorporateculture,combinestangibleculture,behaviouralcultureandphilosophyculturetogether.Certainandsuitablecorporateinstitutionalcultureinevitablyhasapromotiononthedevelopmentofenterprises.Uponthismainstandpointandidea,thisdissertationbeginswithananalysisofbasictheoryofcorporatecultureandcorporateinstitutionalculture.AimsoftheresearchInthisdissertation，westudythecorporateinstitutionalcultureofHaierGroup.HaierGroupisasuccessfulandfamousexampleofbuildingcorporateinstitutionalcultureinChina.HaierGroupisoneofthetop500internationalbrandsintheworldandtheleaderofChineseenterprises.Throughintroducingthedefinitionofcorporateinstitutionalcultu...