Combat:helplesswirelessmarketingResearchpapersDownloadNews:say2013wasthefirstyearofChina’smobileInternetplatformformajormediaresearcheralsoremainhighlysensitiveobservationofthisstate,asignoftroublewouldinevitablyleadtohotbusinessesarealsofeelingthetensionandinexplicable.pressure,thereasoncomesfromthefearoftheunknown.aroundthinktanksaretalkedabouttheimportanceofwireless,butspecificallyaskedhowtheydoit,theyputonafaintsmile,secrecyexpression.Whiletheoveralltrendinthedevelopmentofmobilemarketingveryquickly,butin2013,anddidnotseeaverygooduse.AnalysisofallcaseslastyearJinmaiAwardentryofinternationalbrandsintheuseofwirelessterminalisstillveryconservative,andmoststillareVideoofthecore,movingonlyasoneofthechannelsofvideotransmission,wirelessmarketingcaseinthetruesenseofthefew.contrarySomebrandsusethewirelessnetworktogetgoodresults.Ifthesecasessimplydoacombclassification,wefoundthat2013presentsfivewirelessmarketingdirection:11,thewirelesschannelasanintegralpartoftheoverallmarketingcampaigncommunicationchannelsusedtoexpandtheactivitiesofdisseminationofresultssuchasPhilipsputdownthephonerangmusiccases,Philipsisusingmobilephonesandcomputerstoachievethedualinteractionwithtwo-dimensionalcodeonthephonesweepLikethephoneinstalledonavirtualaspeaker(docking),userscanconnectthePCtoplayyourfavoritemusic.usualpracticeinsuchcasesistosetupinteractivegames,toattractusersthroughthemicrobloggingpossible,thenreleasecouponusertoparticipateinthemainactivitycouponbusinesses.Underthismode,thewirelesschannelstoitsresponsibilitiesintheentirepre-importactivities.2,thewirelesschannelasaseparatechannelactivity,buttheactivityintheformorsubstantiallysimilarandthePCside.SuchcasesinKoreaasarepresentativeoftheclothingcaredouble11duringtheKoreanhomeshaveclothesinthewirelessterminalandPCsyncterminalsetupasimilarpromotionalactivities.completepropaganda,preheating,bigpromotion,andevenpromotionalmerchandiseandPCareseparate,wireless2terminalofferspromotionalmerchandisecannotbepurchasedatthePC.3,thewirelessterminalasacustomerservicechannel,thetransformationoftheexistingservicesystem.Suchcasesoccurinmosttraditionalbrands.Toyieldtheshopasarepresentativeentityunderitsonlineshophasonemillionregisteredmembers,theywillbemembersoftheseareinducedbyregisteredlettertothemicroaccount,andthenrelatedpromotionalactivitiesaredoneinthewirelessplatform.4,usingwirelesstocombineonlineandofflinelongitudinalbehavior.ExampleLinginducedGrouprepresentedtheconsumertogetthroughthelineonlinesystem,consumerscanlineupanddownbyasingletwo-dimensionalcodeinthestores.Puttheirphysicalstoressalesandonlinesalessynchronizedtogether.5,thelateralbehaviorusingwirelesstocombineonlineandlines.Kindoccurredatthemallorgovernmentaction,suchasplayingHuangpuDistrict,ShanghaiHuangpucasesshareinHuangpuDistrictintegratesmorethan20,000outletsinlocalenterprisestoachieve2000TheinteractivesitewithAppThenextlineofthewhole3eventisabigpro-activitydriven,inamonth’stime,aseriesoflaunchShanghaiShoppingFestival,fairs,artexhibitions,fashionweek,Samsung’snewepisodeandotheractivities,andallactivitieson-sitevoting,friends,shakepromotionalactivitiesisachievedthroughawirelessform.Althoughonthesurfacethetypeofcasesisstillveryrich,butactuallyusethewirelesssideisstillinitsinfancy.Performanceinthemainstreamofinternationalbrandsanddomesticbrandsintheradioportionofthebudgetisnotsufficient...