Combat:HowFunECRMprecisionmarketing?ResearchpapersDownloadNews:TraditionalCRMisacompletesystemtomanagecustomer-centricphilosophythroughoutallaspectsofdecision-makingtoperformboththestrategyformulationandstrategicdecision-makingleveladjustments,orperformstrategicplanninglevel.executionandimplementationofmarketingservices,areinseparablefromtheconceptofCRMimplants.Amonthago,716AMYuyanTaobaostrategyfrom2013to2014inhisspeechmentionedthatsellersneedtofocusonopenECRMdatausage.ECRM,Etoolistheuseoflayeredfineolduseroperationsandmanagement,strengtheningPurchaseduserviscosity,improvetherateofre-purchase,improveprofitsas7.4to7.10handcrampsactivityisnearly100,000lotterysellersgrowbyECRMshop,sweepstakespageonlyforoldcustomerstobuybefore,collectionofshopsandoldcustomers.ECRMcomparedwithtraditionalCRMhasseveraladvantages:11hasacompletedatabase,fieldsrichinvarioustypesofdataanalysismoreauthenticityandvalue,2Relyingonthenetworkplatform,broughttogetherawidevarietyofcommunicationchannels,integratedcommunicationobviousadvantages,3timelycollectionandanalysisofcustomerfeedback,andquicklytakeapersonalizedfollow-upstrategy.4Sotheadvantageinsuchconditions,ECRMwhattodoaboutit?ECRM,isanintegratedmanagementofcustomercontactpointsECRM,intheendhowtoplay?Customertouchpoint,customershaveaccesstothebusinessinformationofeachpoint,butalsoamediumfordatacollection,providesahugedatabaseofcustomerdata.FortheTaobaoplatform,thecustomertouchpoints,includingpages,Want,phone,mail,parcelsandvariousSNSsocialmediaplatforms,etc.Whencustomerscometothestorepage,leavingavarietyofsourcesof2information,browseinformationwhencustomersWantadvicethrough,leavingTaobaonickname,variouspreferenceinformationandpersonalizedinformation,customerorderswhenshopping,leavingallkindsofpersonalinformation,includingcontactnumbers,Paypalinformation(E-mail),shippingaddress,gendercreditratingaswellasinformationabouttheactualpurchaseofgoods,etc.,whencustomersundertheguidanceoftheshop,plusaQQgroup,microblogging,letters,andagainleftallkindsofSNSaccountinformation.Similarly,businessesneedtoleavethecustomerbasedonthisinformation,selecttheappropriatepointofcontact,taketheinitiativetotheirownphilosophy,brandinformation,productinformation,serviceinformation,eventinformation,timelydeliverytocustomerswhichcausedcustomerfocus,attractingcustomerstobuyandre-buy,whileguidingcustomerstoassistinbrandcommunicationandsatisfactionpublicityinordertoattractmorecustomersintothestoretobuy.Thiscreatesinteractiveprocessbetweenmerchantsandcustomersthroughsuchaprocess,customersatisfaction,andbusinessesalsoprofitable,sothisisawin-winprocess.3ECRM,customerlifecyclemanagementLifeisnotwithoutthemostpainfulcustomerstopatronize,butpainstakinglyspendCostlycallstocustomers,didnotcomebackafterallthecustomersarenewcustomerstothechange,iftheinitialshoppingprocessagoodexperience,commoditiesandpricesaresatisfaction,logisticsnormal,thenwhenademandarises,thecustomerwillcomebacktothepossiblepurchaseofrelativelylarge,sobecomerepeatcustomersshop,butiftheshoppingexperienceisnotverysatisfactory,evenareturnorcomplaint,itislikelythatthisItmaybefromclientslost.Butinadditiontotheabovetwocasesunexpected,thesituationofthemostworryingfactisthecustomerforgetus.RecallourownTaobaoshoppingexperience,thereareafewbusinessesthatcanletusremember,andrememberafewmonth,sixmonthsagoIrememberafew,afewyearsago,...