新中国的乡村传播实践摘要：?π轮泄?“十七年”（1949～1966）中国家意识形态如何在乡村传播，并以“移风易俗”“忆苦思甜”的方式进行社会动员，重塑乡村生活的艰辛历程等系列问题，以“十七年”间拍摄和放映的电影为对象，对选题、人物形象、情节表达等进行细致的对比分析。研究认为，在新中国“十七年”间，电影《儿女亲事》等抨击旧婚姻制度，歌颂自由恋爱的婚姻和宣传新婚姻法，《槐树庄》等电影则呈现了土地改革从根本上改变了中国乡土社会的经济基础和人际关系，电影《神鬼不灵》等是破除迷信、宣传科学的电影，这些电影对旧民俗、旧的社会关系的摧毁，使民众开始重新认识社会的习俗和习惯，一种新的社会关系和规范就在“移风易俗”的电影中逐渐出现和建立了；电影《暴风骤雨》《白毛女》等成功刻画了旧制度中人民遭遇的苦难，表明革命是不能在传统的旧风俗土壤中自动生成的，反映的进步思想是社会是前进和发展的，必须与反动阶级和落后势力进行斗争，通过“忆苦思甜”来建构新政权的合法性；中国共产党的各级组织在“十七年”所力推的这项农村题材电影文化政治传播既是国家对内传播实践的创举，又柔性地将乡村政治引导到新的社会形态中，成功地实现乡村治理的社会主义转变。关键词：“十七年”；农村题材电影；移风易俗；忆苦思甜；乡村传播：G206文献标志码：A：16716248（2017）03009610[GK-2！-2]NewChinasruralcommunicationpractice[HJ*2/3][HJ2.8mm][WT4BZ]――Analysisontheruralthemefilmsbasedon“seventeenyears”LIHuanzheng（CollegeofHumanitiesandDevelopmentStudies，ChinaAgriculturalUniversity，Bei激ng100193，China）Abstract：Inordertostudyhowthenationalideologyspreadtothecountrysideinthe“seventeenyears”（1949～1966）ofthenewChina，howtocarryoutsocialmobilizationby“makingchangesincustomsandtraditions”and“contrastingpastmiserywithpresenthappiness”，andhowtoreshapethehardshipsofrurallife，thefilmspicturedandscreenedin“seventeenyears”wereastheobjecttoconductadetailedcomparativeanalysisonthetopic，thecharactersandtheplot.Theresultsshowthatinthe“seventeenyears”ofnewChina，thefilm“ChildrensMarriages”attacksontheo---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---ldmarriagesystem，praisesfreelovemarriageandpublicizesnewmarriagela“LocustTreeVillage”showsthatthelandreformfundamentallychangestheeconomicfoundationandinterpersonalrelationshipoftheChineselocalsociety.“TheSorcery”breaksthesuperstitionandpublicizesscience.Thesefilmsdestroyoldfolkcustomsandoldsocialrelationssothatpeoplebegintoreunderstandthesocialcustomsandhabits，asaresult，newsocialrelationsandnormsinthefilmsof“makingchangesincustomsandtraditions”graduallyappearandestablish.Thefilm“Storm”and“TheWhitehairedGirl”successfullydepictsthesufferingsofthepeopleinoldsociety，indicatesthatrevolutioncannotbeautomaticallygeneratedinthetraditionaloldcustomssoilandreflectstheprogressivethoughtthatthesocietyismovingforwardanddeveloping.Peoplemustfightthereactionaryclassandbackwardforcestopromotethelegitimacyofthenewregimethrough“contrastingpastmiserywithpresenthappiness”.Theculturalandpoliticalcommunicationofruralthemesfilms，popularizedbyallthelevelsoforganizationsoftheChineseCommunistPartyinthe“seventeenyears”，isapioneeringpracticeofnationalcommunication.Takingadvantageofthesituation，thepartyandthenationnotonlymanifestthenecessityoftheclassstruggle，butalsoflexibletoguidetheruralpoliticstothenewsocialform，whichsuccessfullyachievethesocialisttransformationofruralgovernance.Keywords：“seventeenyears”；ruralthemefilm；makingchangesincustomsandtraditions；contrastin...