Analysis:4FunsocialtrendtoteachyouradResearchpapersDownloadNews:AfterFacebookuserplatformbuiltonEarth’slargestandmostinteractivepartofalargeproportionoftheeartheverydaypeopleuseFacebook.FacebookacquisitionWhatsapp,thisisevenmoreevidenttakingintoaccountsuchalargeusergroups,Facebook’smonthlyactiveusersover1.19billion,stillinrapidgrowth,andtheusertimespentabovearemorethanever,infactaccordingtoFacebook’searnings,activeusersofFacebookgrewby25percentto7.28Q32013billionrespectively.Foradvertisers,Facebook’srapidgrowthandmassiveuserbasemeanscreatingbrandawarenessandaccesstohugerevenueopportunities.Brandsmustbeuptotheusertospendtimeintheplacetogo,timeisveryevidentinFacebookusersspendupaboveThegoodnewsisthatthroughtheuseofFacebookandthird-partyadmanagementtoolstoreachandachievehighuserparticipation.advertiserscannotonlyconveytherightinformationtotherightusers,andcanestablishanongoingrelationshipwithloyalcustomers.1marinsoftwareofthiswhitepapersummarizesFunFacebookAdsFacebook20134LeastimportantmarketingtrendsandhowtoimprovemarketingROIadvertisersin2014givestips,199ITthekeypointstranslatedasfollows:1,advertiserswillstreamadvertisingasanimportantplatformfornativeadTheflowofinformationhasbecometheuser’sattentionandlevelofinteractionthemostconcentratedformsofmediaforadvertiserstoprovideagreatmarketingopportunity.Note:Facebook’stwocategoriesformsofadvertising,displayadvertisingandintotherightsideoftheuserinformationstreamads(Feedsadvertising),Feedsadbecauseintheuser’svisualfocusissimplynowheretorun,andnotsurprisingly,hasbetteradvertisingperformanceinQ3FacebookFeeds.2013adCTRhigherthantherighttodisplayads44times,fivetimestheconversionrateMarindatafoundin2013Q3Facebookinformationflowadvertisinggrowthof140%,andcomparedwiththe2rightsideofthead,theuserinformationflowadvertising67%loweracquisitioncostsConsideringtheoutstandingperformanceFeedsadvertising,advertisersshouldoptimizetheirmaterialflowintheperformanceofusercontent,onthephoneThisisespeciallycritical,afterall,istheonlyadvertisingFeedscanfindtheperfectcombinationwiththemobilephoneadvertising.Foradvertisers,theprimaryadvertisingstrategyshouldgraspthefollowingthreepoints:AtleasthalfofthebudgetallocatedtotheFeedsadvertisement.AdvantageFeedsadisupandhigh-touchmobileuserinvolvement,canbeusedwithhighexposuretotherightoftheadMakegooduseofUnpublishedandExistingPagePostAds:Unpublishedallowsyoufilledwiththecontentsofthereleaseofinformationtotherightadtothepage,ratherthanthecenteroftheflowofinformation,youhavetoavoidtoomuchinterferencewithyourfansformation,butwilltrulyfansimportantinformationwasreleasedtothecontentinthecenter.3PerformancemonitoringFeedsadvertising:oneistheadvertisingfeedsadvertisingwithfacebookseparatestatisticsontherightside,thesecondpointisthatadvertisersshouldnotonlymonitortheconversionrateandROI,butalsotomonitorthelong-termvalueoflifePCandmobileusers2,FacebookusershavetoembracethefutureofmobilemediaThepaceofdevelopmentofsmartphonesthaneverbeforeinhumanhistory,consumerusertechnology,accordingNilesen,61%ofU.S.mobilephoneusershaveasmartphone.2013yearsthepopularityofmobileInternetmobileuserstopromotetherapidgrowthofFacebook,bringingnewopportunitiesforadvertisersIn2013Q3earningsreport,Facebooksaidthat74%ofusersusemobileapplicationsfortheplatform.useonlymobiledevicestoaccessFacebookuserschainalsogrewby19%.2013InQ3,Facebookm...