ARLAloveDawn'slate?InChina,saysuckmorethantheprice,thatis,foodsafety,dairyproducts,especiallyaffectingthepeople.<<Chineseconsumersurvey>>MaternalandChildSafetydatareleasedin2013showedthat91.7percentofrespondentsaremostconcernedaboutinfantsfoodsecurity,58.6percentofrespondentsprefertobuyimportedmilkpowder,andwiththeincreaseinhouseholdincomeshowedanincreasingtrend,theproportionofincomeover$20,000respondentsbuyimportedmilkpowderreached70.2%.Chaosinthedomesticdairyindustryandconsumersdonottrust,leadingtoHongKongandMacaoandoverseaspurchasinghot,includingthebirthofacontroversialpieceofHongKong‘milkrestrictionorder’,evenforcehasalwaysbeenmarket-drivenworldoffreetradeporttouseadministrativemeansinterventionandsomefakeforeignbrandtooktheopportunitytofishintroubledwaters,moredisturbeddairymarket.Atthesametime,thedomesticdairymarketturmoil,foreignbrandstolargemarketspacesince.2008andmarketshareof1importedmilkpowderpriceshavebeenrising,accordingtoACNielsendata,in2012thetopthreeforthedomesticmarketsalesMeadJohnson,DumexandWyeth,itsmarketsharewas12.3%,11.7%and11.0%,whilethetopfiveareimportedbrandsaccountfor60%ofthetotalmarketsharewhileimportsofliquidmilkistargetinghigh-end,profitable.Today,Chinahasbecometheworld’sfastest-growingdairymarket,moreandmoreforeigndairycompaniesoptimisticabouttheChinesemarket,hopingtoshare.However,Chinesemilkpowdermarkethasbeenimportedbrandsaccountedformostofthecountry,isalocalbrandofliquidmilkmarketpossessionJiucheng,nowforeignenterprisestoentertheChinesemarketmilk,ifbelated,missedthebesttime?SongLiangdairyexpertsbelievethattherapidgrowthofChina’sdairymarket,duetothevastterritory,fromsouthtonorth,fromthewestareverydifferentlevelsofeconomicdevelopmentandlivinghabitsthroughouttheEast,andthereforedifficultforseveralmajorbrandsofexistingnationalmarketformationcontrol.Chinesedairymarketstructureisfarform,whetherfordomesticorimportedbrandsbrandslosegroundtooccupythesite2arejustintime.Firstarrive,Denmark’slargestmilkpricesThepasttwoyearsChina’sforeigndairycompanies,ArlaFoodsfromDenmark(Love’sdawnrepresentative.BeforedawntoenterChina’sARLAlove,thisEuropeandairygianthasarousedconcern.2012June15,ArlaFoodsMengniushares,becomingthesecondlargestCOFCOMengniustrategicshareholders,whichisthefirststepinARLA’sloveDawnentertheChinesemarket,whilebehindthecooperationbetweenthetwogovernmentsistobuilda‘DanishDairyTechnologyCooperationCenter’toCOFCO,Mengniu,ArlaFoodsdairyexchangesbetweenthetwocountriesbeartheDanishmission.ArlaFoodswasfoundedin1881bytheDanishMDFoodsandtheSwedishARLAmergeroftwodairycooperativesformedin2000andheadquarteredinCopenhagen,Denmark,isEurope’soldestandlargestdairycompany,rankedfifthintheworld,whiletheworldthelargestorganicdairyproducers.ArlaFoodsismostproudofitsownArlaGaardenqualitymanagementsystem,high-qualitymilk,security,animalwelfare,focusingontheenvironmentasthecornerstone,fromdairycattlebreeding,feeding,pasturemanagement,3productionandprocessingrelatedtoqualityineveryaspect,cantracesupervision,conductdatingbacktotheranchfromthetablethewholeindustrychainmanagement.Indeed,itispreciselythelackofChinesedairycompanies.ARLAloveDawn’sadvocate‘closetonature’brandphilosophy,itsorganic,safe,high-qualitybrandimage,hashittheChinesehigh-endconsumerdemand.ARLAloveDawn’sgeneralmanagerofChinaTokeRasmussensaidconfidently,ARLAloveDawn’sstrengthlie...
