Combat:thesuccessofthetransformationofthetraditionalcorporateInternetthreefatallaw(FreePaperDownloadCenterNews)Althoughthe‘Internetthinking2.0:TraditionalbusinesstransformationoftheInternet,’thebookhasnotyetavailable,buttherearealotofreaderseagertocommunicatewithme.Theyareusuallythetwomostfrequentlymentionedproblem,howwerethefirsttraditionalenterprisetransformationoftheInternet,thesecondquestionishowtodeterminewhetheranenterprisetransformationoftheInternetontherighttrack.BecauseenterprisetransformationoftheInternetisnotonlyasystematicproject,itisaprotractedwar,youcannotgetinstantresultsbetweendayandnight,andthetransformationoftheInternetatstake,involvinghugeamountsofmoneyexchanges.Wewillnotalwaysbelikechild’splay,asfoundsatisfied,toreinventthewheel,howtoavoidZoulehenyuan,onlytofindthewrongdirectionofhappen?Masaid:‘Thereisnotraditionofbusiness,onlythe1traditionalthinking,thinkingonlyoneistodefendthetraditionalinformationasymmetrycausedbyvestedinterests.’NatureoftheInternet,everythingisconnected,eliminatingdistance,andthustheimpactofallbasedonasymmetricinformationbusinessmodel,thechoicereallypaybackthehandsofusers.Eachtimetheinformationrevolutionwillacceleratethespeedofinformationdissemination.Atthesametime,itmakeseveryrevolutionofcontrolinformationtransferoccurs.Itisalsointheprocessofthetransferofcontrolofinformation,triggeringrealignmentofthevaluechain.WhenthedistanceistheInternethasremoved,passingthevalueofthislinkhasbeenreconstructed,theInternetwillreallyintotraditionalindustries,reconstructedsourceofbusiness,creatingvalueend.Basedonthis,IthinkthatthepresenceofthemobileInternetera,‘allthree.’(1)WherealltheinformationasymmetrybasedindustrieswillbehittheInternetInternettobreaktheinformationasymmetry,makinginformationmoretransparent,butalsomeansthearrivaloftheeraofusersovereignty.Thekeyroleoftheoriginalsupplychain,suchaspowerbrands,2distributorsandretailersindilutedevenattheendoftherecession.Traditionalinterestgroupsinthevaluechainincreasinglydifficultbarrierstoconsolidatetheirowninterests,thetraditionalhegemonyandretailbrandhegemonygraduallylosetheabilitytogiveorders,andusersfromthemedia,theestablishmentandstrengtheningofsuchautonomy.Traditionalthinkingisthecoreoftheproduct,throughmassproduction,massmarketing,massmarketingtoachieveprofitability,thepopulationearnbonusmoney.However,inthiseraoftheflamboyant,withthepopularityoftheInternet,moreandmoreinformationsymmetry,homogeneityandmoreserious,suchdividendswillbecomelessandless.AtthesametimetheInternettotraditionalchannelsunnecessarylinks,lossofefficiencyoflinksareremoved,sothatserviceprovidersandusers,allowingmanufacturersandusersinamoredirectdocking.Userpreferencescanquicklyfeedbackmanufacturersthroughanetwork,thiswillinevitablycausealldependentinformationasymmetryexistsindustrysufferedanunprecedentedblow.3(2)WhereallthelinksarebasedoninformationasymmetrywillgraduallybeunderminedormarginalizedZhangsaid:‘BytheageoftheInternet,everythinghaschanged,theInternethasbroughttotheworld’sbiggestimpactisthe‘Zero’,economiesofscaleandscopeeconomiesintoaplatformforeconomic,informationasymmetrybecomessymmetricinformation,theoriginalinformationinitiativeinthehandsofbusiness,andnowtothehandsofusers,theinteractionbecomesveryimportant.‘WiththepopularityoftheInternetthinking,thoseformsofenterprisesrelyonthemiddlepartofobtainingp...