Bossabout11-Howdomarketingdecisionsmoreeasily?Introduction:Decision-makingisthethebossmostheadacheproblem,makemarketingdecisionsbossheadacheThisisduetotherapidchangesinthemarketisconstantlychangingcompetitivebackgroundinformationasymmetry,notonlytocorrectdecisions,haverapiddecision-making.Eachmarketareamanagerfeedbackbackfromtimetotime,thatmarketUrgent,mustincreaseinvestment,mustdecideimmediatelysnatchedorelsetheopponentwillbethemarket!Day,thebossisanxiety,butnotmarketingdecisions,justlikeahotpotato,toohotbosswasthrobbingandworried.How,then,letthebosssitback,goodmarketingdecisionsmoreeasily?Todotheplanningandbudgeting,decision-makingcaneatreassuranceManycompanieswilldothefive-yearplanandannualfinancialbudget,butpaylittleattentiontothemarketingplanningandbudgeting,marketingregionaldifferences,suchasbudgettoofinetodosounsuitedtomarketisnotdoingfine,time-consuminglaboriousandineffective,mightas1wellnotdoInfact,themarketingplanorbudget,istheoptimalprotectionofthebosstodomarketingdecisionsacompany,thebiggestcostsinthebudgetsegment,basicallyfrommarketing,processexecutioncontrol,butalsofromthemarketingsegment,marketingplanning,theproduction,logistics,supplyplanning.Case:ResourcesSnowBreweriesCompany,withtenyearsofefforts,wecanbasicallycatchcenturyQingdaobeersales.Refinementofthefirsttobenefitfromthemarketingplanningandmarketingbudget.9-10months,thenationalheadquartersoftheSnowBeerCompanyleadershipwiththepersoninchargeofmarketing,shouldtourthecountry,eachregionofthecountry,budgetdiscussionswiththeAuditAtthistime,theregionalcompaniesacrossthecountryisalsofullbusiesttime,everybodyintheannualplanningandbudgettoconducttheirowntheworkoftheotherenterpriseisthebusiestpeakseason,9-Octoberhasbeenabusyseason,SnowBeerisbusiestduringthepeakseasonafterclearlyreflectstheimportanceofplanningandbudget.SnowBeerinmaturemarkets,marketingplanningandbudgeting,topromotethestabilityofthematuremarket2position,suchasWuhan,Shenyang,Chengdu,Hefeiandothermarkets,thesemarketsdoagoodjobplanningbudgetlinemarketingstaffwillperformrefinementasthelargestmarketingplanandbudgetinthedevelopmentofthemarket,toeventuallybecomemarketLegionmembersandevenleadershipwas,theShanghaimarketandthemarketofDongguan,theformerarevulnerablemarket,marketingplanningandbudgetinginclassmarketFrontinputsforthetwomarketsnowflakebeerhaveachievedaleadingposition.......Planningandbudgeting,throughalargenumberofdetailedmarketinformationanalysis,marketpriorforecastpriorstrategyofpre-designedaccordingtotheactualsituationintheprocess,rollingfine-tuningtomakethebosspriortoeatingreassuranceachieveoptimalbasisformarketingdecisions,marketingdecisionsoptimalprotection!BrainstormingistheoptimalmarketingdecisionsFirst,themostimportantreasonformarketingdecision-makingerrorsduetoinformationfromthemarketsothedecision-makersofthedecision-makinginformationasymmetryisnotcomprehensivemarketingdecisionsmoststandardsthebestanswer,butonlythemost3suitablesolution,thedecision-makersdonotandtolistentothediscussion,thecausemaybeagoodprogram,butitisnotsuitablefortheprogram.gatheredmulti-staffandevenunrelatedpersonneltobrainstormresponsetoaquestion,thepartiestoprovidetheirownviews,atthesametimebytheatmospheretoinspiremorecreative,strategy,means,asthemarketingaspectsoftheimportantdecision-makingtools.Case:Althoughtheshopfromthedecisiontoopenitsfirststoreinthemiddleof...