Combat:howtocreateamicro-channelmarketingHaowenFreeDownloadCenterNewspaper:developmentofmobileInternet,theriseoftheInternet+,manycompanieshopethepublicmicro-channelnumber,inordertoestablishacorporateimage,enhancebrandawareness,tofurtherfacilitateprofitablebusiness.However,manymicro-channelpublicnumberlaterdeveloped,sincetheproductcontenthomogenizationphenomenonisveryserious,youcannotcometotheforeinthemanycolleaguesinthepublicnumber.Thenthemicro-channelmarketingcompanieshowtocreateagoodarticle?XiaoBianfromthetitleandcontentofthesetwoaspectstoanalyze:First,createanattractivearticletitlesForusersonthephoneopeninganarticletitledcrucialfirstistoovercometheproblemOpenthearticleSuman,thesecondistheflowproblem,thelastiswhetherthearticlecanbringvalue,evenifonlyalaugh,oratleastentertaining.Sohowdoyoubuildagoodtitle1it?1.Thetitlehasastory:Everyonelovestolistentostories,andstoriesassociatedbrandproductsandeasytonarrowthedistancebetweenpeople.Forexample,ifyouaredoingcosmetics,titlecanbewrittenas:whiteFormicaCinderellaovernightbecometheultimatesecret.2.Thetitlehasemotional:Peoplehaveemotions,headinginacertainareainvolvingusersentimentoftenveryeasytoinfecthumans.Forexample:XX,youmakemeburstintotears...(XXcanbeaproduct,whichcanbecharacter)3.Thetitleofhavingthegossip:Everyoneheartsarehometoacuriouscat,theyhadkepttheirownsecret,butthensomeoneelse’ssecretisverycurious,isparticularlyprominentcelebritiesbecausecelebritygossiptopicofconversationamongthemore.Forexamplesometimeagoisthefire‘icemorningLove’and‘we.’Thestrongheadlinereverse:tosubvertthetruthweallthought,peoplewithastrongdoubtreadon.Forexample:neverthought,XXcarcinogenicactuallyeatmorevegetables!25.Thetitlehasanintuitivevalue:clearlytellthereader,thisarticlewillgiveyouthebenefitofGodhorse!Suchas:Teachesyouhowtomonthrosepowder10million!6.Thetitlehasashareof:forexample,hasashareofmorethanfive,thereisatitle,sothatpeopledonotsendenough,ithaspublicnature,saythemajorityofpeople’svoices.Forexample:Chinareallyalotofpoor?Itshouldbenotedthat,inadditiontoattractivetitle,butalsomustbeconsistentwiththecontentofthemeaningoftheexpression,ifthereadertoreadthecontentoftheprocess,Ifoundthetitleandcontentofthewindphaseandnotcattle,angrycurseloudlytitleoftheparty,sincenoUnion.Second,dovaluablepremiumcontent‘Anarticleisofhighquality,dependingonwhetherthevaluetotheuser.Fortheuser,ifyoureadthisarticlecanleadtosomekindofideologicalresonance,orcanreceivesomeinspiration,thenitisvaluablecontent’verticalCableTechnologyLeaderWangbelievesthat‘eveniftheuserfromstarttofinishreadingthearticle,buthedidnotfeelanything,readto3forget,sothearticledoesnothaveanyvalue,becauseheprobablywillnotbeconcernedaboutThepublicnumber.‘Valuablequalitycontentwillnotonlyhelpenhancethebrandawareness,butalsocultivatecustomerloyalty.Sohowdovaluablequalitycontent?1.Fromtheuser’spointofviewtodocontentIndoingcontentwhenthemosttaboothingisthathehimselfmoved,stilldreamingtoseewhenothersarealsotears.Sotostandusers(readers)todothecontentpointofview.Forexample,yourusersare90,theymayrepresentthegroupisthesecondelement,thepursuitofselfandpersonality.Andyourarticleisveryrigorous,arefilledwiththetasteoftheentireupperandlowereducation,thenfortheseusers,itmayhavelittlevalue.Soforthispartoftheusercommunity,itmaybesubstitutedinthearticlesomepersonalizedemotionalthinking,orwordswouldbehardtoso...