Analysis:Thecontentoftheairiscomingoffthreeentrepreneurialskillstoconquer90%ofpractitioners(ResearchpapersDownloadNews)Inthisinformationagesurging,‘contentbusiness’overnightbecomethekingoftheheat.100,000+READchemicalreactionbroughtaboutbythemarketenoughtomakeeyebrows,sincethemediahasbecomethenewdarlingofadvertisers,drainageabilityisamazing.However,thispastyear,thestateofbarbaricgrowthhascometoanend,wewillenterthenextstageofshufflinganddifferentiation.90%ofthecontentwillbeentrepreneursEbbTide,therearethreereasonsforfailure:First,thelackofbrandawareness,thesecondisthelackofrealizationofthechannel,thethirdisthelackofadvertisingconcepts.Next,wehaveashortvideoindustryasthebackgroundtoexplorethecontentsofthreeessentialbusinessaccelerator:Brandedcontent:CommunityTransitionRoad1Experiencedin2013,2014developmentspurt,2015Chineseshortvideomarketentryadjustmentphase,investmentandfinancingmarketeventshasdecreased,butthecapitalsideisstilloptimisticaboutthedevelopmentofleadingcompanies.Forexample,hasasecondshot,smallcoffeeshowavarietyofshortvideoabouttheapplicationofscienceandtechnologyinvestmentcompletedbythecollarSinamicroblogging2015,SequoiaCapital,SouthKoreaYGentertainmentwiththecastDroundoffinancing$200million,morethantheoverallvaluation$1billion.ContentEntrepreneurshipisnotalone,thefuturedirectionoftheeconomymustbebasedonthecommunityorthemediaplatformevolutionprocess.Shortvideocontentbrand,isthemosteasilyoverlookedbutriselaterduringthemostimportantthing.Tocompletethefanfromtheaudiencetotheaudienceandthentheuseridentitytransformation.Thisinvolvesthebaseisacompellingcontent,causingtheaudiencetowatch,andtoturnitshigh-qualityflour,thebrandlong-termusersfinallyformedthroughlong-terminteraction.Suchatransformationis2notonlyrelyingoninnovativehigh-qualityvideocontent,butalsoscientificoperation,microblogginglettersimageinthecommunitymaintenancecontenttogethertocreatebrand.Others,suchascreationseteclipsemind,magiccuisinesuchshortvideocontentasthestartingpointoftheverticalcategory,willbethefirstcompletecontentfromthecontenttothecommunitybrandingprocess.‘Magicfood’isthenewfilm’scuisineclassfieldperpendicularMCNplatformtoPGCoriginalselfasthecore,theprogramisdifferentfromthetraditionalcuisine,inventive,bothpracticalandornamental,withcommoneverydayingredientsorfastfoodingredients,simpleproductionprocess,finecuisinepresentedtothepeopleofonecolorvaluebursttable,attractingalargenumberofloyalfans.Uptonow,the‘magicfood’wholenetworkhasharvested200millionhits,butinJune2016rankedsecondshotauthorshiplists.Operationalcontent:theelectricitysupplierisrealizableshortcutRednetfinancingisnotrareeventsinthecurrentmarket,anywhereintheaudiencetodevelopthehabitof3watchingvideoonmobileendtoday,includingthesmashhitpiecehandoncetheyallhavemadetheleaptojumpvideoprogrammingoutlet.Whiledoingavideoprogramfileismuchhigherthanthecostofcreativewritinginthefaceofalargenumberofpre-funding,andunstableincomereturns,PGCcreatorswhethercostrecovery,cancontinuetoproducehigh-qualitycontent,whetherasinvestorstocreatevalueandsoonarequestionmarkshanging.Contentcreatorsdirectlytotheiraudiencethedepthofculture,accordingtotheirneedsandconstantlyenrichthecontentimprovement,andachievethepurposeofascientificdevelopmentofthemarketbyaccumulatinglargedata.Contentrealizabledirectionisnothingmorethandirectcash,advertisingandsoonseveral...