促销的英语促销的英语作文篇六6.英文商务函电促销信件促销英文信促销信的目的就是要卖出产品，促销信要写得吸引人，让人一看就对产品感兴趣。以下是促销信的根本写法：第一步：Toarouseattention:引起收信人的留神促销信都是“不请自来”，所以开头确定要有吸引力和诱惑力。以下给出了几个促销信的开头方法：1)Wouldyouliketoreduceyourrisingdomesticfuelcosts?2)WhynotenjoythecolorfulspringbyjoiningtheflyingHorseTouristGroupafteracompletelybusywinter?3)JustimaginehowcomfortableyouarewhenyoustretchoutthosetiredlimbsonournewlydevelopedWhiteCloudwaterbed.其次步：Tocreateinterestanddesire让收信人对产品产生添置兴趣一旦抓住了读者的留神力，就该趁热打铁劝服他们买自己的产品。介绍产品务必要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的理应强调特性、质量、原材料，以及和同类产品相比最出彩的地方。看下面这个产品介绍是如何写的：OurrecentresearchesandtestshaveshowedthatroomswithournewlydevelopedEnergySaversstaywarmerandrequire20percentlessfuelthanthoseroomsofthesamesizewithouttheusageofthesavers。Thenewsaversarepopularbecausetheyareabletostoreandreflectheatinamuchmoreefficientway。Readtheenclosedbrochure,youwillfindthattheself-stickbackingmakesthemeasytoinstallyourself.第三步：Toofferconviction加强收信人的添置决心通过产品介绍引起读者的添置欲望后，就该进一步加强读者添置的决心。你可以细致说明并保证产品会给读者带来许诺的好处。看下面这段内容是如何吸引客户的：1)UseourFastMicrowaveOvenfortwoweeksabsolutelyfree.2)Ifforanyreasonsyoufindthemodelmachineunsuitabletoyourneeds,wewillreplaceyourorderorrefundyou.第四步：Tomotivateactions.促使客户添置产品到了这一步，全体的努力都指向一个目标：促使客户采取行动、添置产品。这时语气要礼貌坚决，并供给给客户如何添置产品的指示，以便当客户添置。下面是一些常用的策略：1)Whywait?Comeandbuyrightnowsinceaspecialdiscountof15%willonlybeofferedforamonth.2)Don’tdelay!ThosewhoorderbyOctober5willreceive100OrientalDesignChristmascardsfree.常用单词及例句advantage(n.)①amorefavourableposition;superiority有利条件，有利因素，优势e.g.Mayweknowwhatspecialadvantageyoucanofferusindevelopingthetrade?②benefit利益，利益是advantageous(a.)profitable;helpful(tosb.)有利的，有益的e.g.Thistradeagreementisadvantageoustobothcountries.takeadvantageoftomakeuseofandprofitfromafavourablecircumstance利用e.g.Welookforwardtoreceivingyourordersatthenewpricesandurgeyoutotakeadvantageofthespecialdiscount.interest(v.)arousetheattentionorcuriosityof使产生兴趣…e.g.Yourpricesaretoohightointerestbuyers.(n.)①afeelingofconcern,orcuriosity.兴趣，爱好e.g.Weareinreceiptofyourletterof30thMay,whichwehavereadwithinterest.②advantage;profit利益e.g.Wethinkthatitwouldbetoyourinteresttohaveanagentinthenorthaswellasinthesouth.③利息interested(a.)feelingorshowingattentionorcuriosity显得有兴趣的，感兴趣的e.g.Ifyouareinterestedinanyofourenamelwares（搪瓷器）,pleaseletusknowyourdetailsrequirements.常用短语1.IntroductionofGoods(产品介绍)①bemadeof……由……制成②befamous(well-known)for……由于……而有名于世③sellwell(sellfast)畅销④bepopularwithcustomers很受客户的接待2.ComparisonofGoods(产品的比较)①bemorethan……②comparefavorablywith……比……要好③acomparisonwillconvincesb.forsomething对比会使某人相信……3.OfferingFavorableTerms(赋予优待条件)①givesb.thefirstchance优先考虑，赋予优先②give(allow)sb.adiscount给与某人折扣4.Recommendation(建议警告)①recommendsb.todosomething建议某人做某事②toone’sadvantagetodosome...