Chinesedealersgrow579-Picks(xi)》》《《SugaralcoholandtobaccoWeekly“productportfolio”parttothecountry’smostrepresentativecommercecompany,forexample,itsproductportfoliotopresenttoourreaders,andinvitedexpertswithcombatexperience,supermarketsfortheseproductportfolio“physicalexamination”-analysisofdifferentproductcombinationsofstrengths,weaknesses,summarizedwithreferencetothevalueofexperienceormakerecommendationstooptimizeproductportfolio“that”thereisnoperfectproduct,butaperfectcombinationofproduct,thepartalsogoodproductselectionandcombinationobligationtoassistdealers,dealersimplysaidconfusionproblemsofthecompanyintermsofproductportfolio,partgroupwillspecificallygiveanswers.EastFangshengSiasplanningthefirstinstitutionsofthemarketingpowerofChineseenterprises,andalwaysadheretothecorephilosophyofthebusinessoperations,insightfulandanumberofsuccessstoriesinthedesignandproductportfolioofenterpriseproductsforceissueby《《tobaccoandsugar---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---Weekly》》inviteddealerstogiveguidanceontheplanninganddesignoftheproductline.Case,TongdelitheFoodBusinessDepartmentTongdelifoodbusinesswasestablishedin2003,iscurrentlytheActingCompany’smainproducts:theWandashanmilkpowder,BlackBullsoybeanmilkpowder,blackpeanutmilkandkissedjellySouthernriceflour,Zhouhoneycompanyhasbeeninfullchannelsareoperatingagentoftheproducts,theexistingnetworkofchannels,teams,vehiclesarebasedontheagentbeforeTonymilkpowderfromtheU.S.accumulated,latertoendcooperationwithBeinUSmanufacturers,inordertosafeguardtheintegrityofthechannel,turntopicktheWandashanmilkpowderasasupplement,butsince2010Wandashanmanufacturerscanceledmarketsupport,thecompanyoperatinginthemarketonaverydifficultmarketperformanceisnotsatisfactory,resultinginthelossofsomeendcustomers.Moreover,duetothecompany’sotherproductsarebasedonthesechannelsselected,milkpowdersalesdeclinecausedbythelossofcustomershasalsoledtolowersalesofotherproducts.Weibossthatthecompany’sprofitabilityisnotideal,mainlyfailedto---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---maximizethepotentialcombinationoftheexistingproducts,somebrandshavedraggeddownthecompany’soveralldevelopment.Wandashanmilkpowdermajoroperationsuperchannel,thecostofinputsisrelativelyhighSo,thenextcompanywillinvestthehighcostofbrandremoveallrushedforward,focusingontheamountofthekissandtheblackone.addition,companiesneedtofindsomeofthelargermanufacturersofmarketsupportforcooperation,suchasThemanufacturerssupportPurchasingGuideinsupermarketsoradvertisingeffortssomemanufacturers.HuShimingteachersCommentsandsuggestions:FromcaseexpressedTongdelithefoodoperationsdepartmentincooperationwithupstreamsuppliersanddownstreamchannelterminalsuppliers,hasbeeninapassivestate.Influencedownstreamchannelsanddealers,Brandterminalweightsgame,whilethehandsofthechannelnetworkresourcesandthecapitalwiththeupstreamproducersdynamiccooperationTherefore,thedealershouldfirstmakeeffortstosolvethepositioningproblem,ratherthanflatterdownlinecustomerstoupstreamsuppliersasthemainindicatorofmarketinputs---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---tochoosethepeopleistherootofallproductsbythepeopletorun,inrespectofthedealersexistingproductsstructure,theblackoneandkissbrandshaveacertainpotentialfornetworkdevelopmentandmaintenance(Ofcourse,thespecificcircumstancesinconjunctionwiththelocalmarketbrandcompetitionanalysis,theWandashanmilkfatedependsonthecompetitivelandscapeofthelocalmilkpowderbrands,theintroductionofspecificnewproducts,mustbebasedontrade-offsonthebasisofthecompany’soverallpositioning,ratherthanonlyconcernedwithpuremanufacturersphasedinvestment.course,forTongdelifoodoperationsdepartment,themosturgenttasknowistodosubtraction,ratherthanrushtotheintroductionofnewproducts.---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---