目录第一章市场分析..........................................................................................................5一、宏观环境因素分析.........................................................................................51.1柳州经济现状及发展趋向分析................................................................5二、柳州房地产市场分析.....................................................................................72.1柳州市房地产现状及趋向分析................................................................72.2柳州房地产市场供求分析........................................................................92.3房地产市场价格分析..............................................................................102.4房地产市场空置简析..............................................................................122.5各区房地产市场特点及趋势..................................................................12三、项目提案的原则及思路...............................................................................16四、商用物业发展的要点分析...........................................................................174.1商用物业的类型......................................................................................174.2商用物业的特征......................................................................................18五、广州商用物业的发展轨迹...........................................................................21六、柳州市商业环境分析...................................................................................236.1商业布局总体分布..................................................................................236.2主要商业物业竞争格局分析..................................................................246.32001年-2002年柳州市商用物业销售市场的简析...............................256.4现阶段商用物业销售市场的总结..........................................................286.5商用物业市场的发展趋势分析..............................................................296.6商用物业市场存在的现实问题..............................................................30七、柳州商业经营及市民消费行为分析...........................................................337.1柳州商业经营及主要商业项目销售额分析..........................................337.2居民收入水平和消费结构分析..............................................................357.3柳州市民消费心理分析..........................................................................387.4主要商业地段经营者分析......................................................................43八、针对性的区域商情调查...............................................................................468.1调查目的..................................................................................................468.2五星商圈主要街区功能分析..................................................................46⑴龙城路街区功能分析...............................................................................46⑵解放路街区功能分析...............................................................................47⑶文惠路街区功能分析...............................................................................498.3五星商圈主要商场经营分析..................................................................508.4近期同区规划的影响..................