AboutOntheChineseproducerservicesmarketingtheorytoexplorePaperAbstract:Thispaper’sobjectiveistoresearchanewbranchofmarketingtheorythatproducerservicesmarketingtheoryinthefirstpaperproducerservicesasdefinedinthetheoryofmarketing,marketingservicesandthenelaborateproductionfeatures,then,analysisofthecurrentproducedinChinathedevelopmentofservicesmarketingpracticestatus,andfinallyproposedbasedontheworld’sleadingproducerservicesmarketingpracticefortheChinesemodelofproducerservicesmarketingandmanagementstrategyrecommendations.PaperKeywords:producerservicesmarketingorganizationsmarketingstrategyI.IntroductionTrendofeconomicglobalizationdrivenbytheglobalizationoftheserviceeconomyandtherapiddevelopmentofserviceindustriesfromtheglobaleconomicstructure,theperformanceofground-basedtoanindustrialeconomytoserviceeconomyrelyonthe---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---developmenttrend,andthedevelopmentofclearservicefasterthanthemanufacturingandagriculturaldevelopment.producerservicesasasourceofmoderneconomicdevelopment,momentum,andadhesives,laborproductivityandefficiencyofeconomicgrowthplaysanincreasinglyimportantrole(XianChen,2004),especiallyInternet-basedinformationtechnologydevelopment,butalsoacceleratedthedevelopmentofservicesaroundtheglobe,highlightinginformationtechnology,networking,intelligent,personalized,andclustersofmodernindustrytrends.China’srecentdevelopmentofserviceindustrywasstrong,thecontributionofservicestoGDPhasincreasedsteadily,moreandmorecleartothegovernmenttodevelopservicesforChina’seconomicroleinpromotingthenational‘EleventhFive-YearPlan’withspecialemphasisontheneedtospeedupthedevelopmentofChina’sserviceindustry.Infact,Chinahasenteredtheperiodofaccelerateddevelopmentofservices,thedevelopmentofproducerservicesisamajornewnationaldevelopmentstrategy.services---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---marketingmanagementandproductmarketingmanagementisdifferentfromthespecifictotheproducerservicesmarketing,itisanew,forward-lookingsignificancewithpracticalsignificanceofresearchandthispaperwillfocusontheproductionofthisimportantindustryintheformofservicesmarketingtheory,whilefortheindustry’smarketingstrategiesandtrendswerediscussed.Second,thereviewFromthisstudyabroadrangeofacademicinformation,thecurrentacademicproductionservicesspecializinginthemarketingofthelackofshapetheory,therelevantliteraturemostlyfocusonservicemarketingandproductionmanagementserviceslaunchedasanewandimportantbranchofmarketingtheory,thispaperwillhelpboththeproducerservicesmarketingtheservicesofthemarketingandsalesorganizationstodomorein-depthfeaturesofthetheory.1.Thedefinitionofproducerservices.Producerservices(ProducerServices),alsoknownasproducer---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---services,theacademicdefinitionoftheconceptiscurrentlynouniformdefinitionoftheexistingdefinitionofconnotationanddenotationofitstwomainaspectsdescribed.Earlyresearchneedsfromtheperspectiveofproductattributesortorevealtheconceptofproducerservicesandcharacter,representativeoftheexpositionisMachlupandGreenfield’spointofvieMachlup(1962)stressedthattheoutputofproducerservicesmustbeknowledgetheindustry.Greenfield(1966)thattheproducerservicesaremainlybusinesses,nonprofitorganizationsandgovernmenttoproducersratherthantheultimateconsum...