BrandstoryofcreationmethodFromGuerlainperfumetoVacheronConstantin,fromLouisVuittontoMontblanc,fromHarley-DavidsonmotorcyclestoRolls-Royce,peopletheyaresofanaticalandworship.Buyersinterestedintheirextremelyloyal,peoplewillnotbuythemyearningfortheinfinite,eveniftheyareextremelyexpensivewhythesebrandsbypeopleobsessed?thesegreatbrandsaregreatwhere?classquality,designisofcourseessential,butthemostfundamentalisthatinthelonghistoryofthebrandprecipitatedadistinctivebrandpersonalityassociationwiththeelegantluxuryofgenes,whilethebrandlegendarymining,sorting,artisticprocessandamplifiesspreadintheformationofbrandelegantluxuryintheprocess,claimedcreditfortheWeiasGuerlainperfumeoraworkshopwhenonNapoleon’sEmpressJosephinehadbeenselected,SissialwayslovedLV,backhomeafterafightwithherhusbandcarryingskindeepistheLV,CartierwasyoungercousinPrincessMathildeofNapoleon’srecommendation,businessgrowth,andinin1859andthenmovedtoParis’smostfashionable1areasboulevarddesItaliensNINE.CartierEmpressEugenietoattractattention,andbecomeinternationallyrenownedfashiondesignerWorth,friends,twopeoplesincethebeginningoflong-termcooperation,thelastandformedrelatives.Yesah,today,weallknowthatalotoffamousbrandsofcharmbehindeachoneofthelegendarybrand,somebrandsofhistoryisalegendthateverygreatbrandislegendarybrandaresowidelyspread,Becausethebrandbehindagreatstoryfullofcharmandappeal,manypeoplearesocuriousaboutthesebrands,asiftheyownthesebrandproductsatthesametime,shealsohadtheselegends,theywouldbecomepartofthelegend.Legendarybranduseofbrandnarrativetoconveyaworldview,aseriesoffunctionalandcognitivebeyondcommodityproductfeaturesusingthesacredconceptofbrandnarrativeintheformofexistentialbondlinkingconsumersandbrands,itisthefoundationandsourceofbrandstrength.legendarybrandself-looprun,thisself-loopscandriveconsumerparticipation.hasalively,easytospread,strongpermeability,stimulatewordofmouth,etc.,andtostimulatetheaudience’scuriositytotaketheinitiative2tounderstandthehistoryandstoriesofthebrand,givethebranda‘classic,mysterious,rare,precious,’andotherelements,comparedtothelowercostandhigherreliabilityadvertisement.Excavationandinterpretationofthelegendarybrandstrategy:1,‘thebeautiful,kind,legend,basedonloveandauniquetalent,’thebrand’soriginIn1850,theSwissgentlemanCarlBallyshoesarebeautifulwindowfascinatedanddecidedtobuyapairofshoestogivehisbelovedwife,butbecauseofforgottensizeanddifferentsizesofthesamestyleofshoesboughtall..ThisCarlBallyshoesbeautifulencounter,hewantedtoleadtheworld’smostadvancedshoeproductionconcept.everyyear,thefirstpairofBallyshoesofficiallyborn.BALLYoriginofthestoryissotouchingandbeautiful,sothateachonehasatremendouskindnessandoflovebettervisionofpeopledeeplymoved,‘beautiful,kind,legend,basedonloveandauniquetalent,’thebrand’soriginssothatthebrandhasarareandnoble.2,thefounderoftheloveanddedicationtothecauseFounderofRolls-Royceautomobilesandengineeringtechnologyfortheloveandthespiritofexcellence,sothatpeoplebelieveinsuperior3qualityluxurious.1903years,aperson’sMoralesvowedtohimselftodesignatwo-cylinderenginecars.ARollspersonhastwowishes:First,hewantshisnamecanbelinkedwithqualitycars,andsecond,hewantedtofindaBritishcarproduction,itsqualityandhewassoldasaforeignvehicleWell,evenbetter,whilethe1904Rolls-Royceaftertwopeoplehaveacommondreamandgoal,thatis‘finebuildtheworld’sbestcar.’3,thescar...