ChinawallpaperindustrydevelopmentstatusandtrendsMostwallpaperforChinesecompaniesanddealers,justpast2012ismoredifficultyear:competition,declineinsales,profits,costsandsoon.5-10March2013,theNationalwallpaper,decorativematerialsexhibitioninBei激ngNationalConventionCenterandBei激ngNewExhibitionCenterwasheldbetweenthetwoplaces.Throughthesurveyparticipantsobjectanalysisandresearch,wecanseethatbecauseofthewiderangeofindustriesforforeigninterventionwallpaperindustry,therapidexpansionofthenumberofenterpriseswallpaperproduction,excesscapacity,aswellasthecontinuingimpactofthefinancialcrisisandthecostofdoingbusinesscontinuestoincreaseandotherreasons,in2013theChinesewallpaperindustryhasmanynewchanges,in2013itwillonceagainbecometheChinesewallpaperindustrydevelopmentawatershed.2013forafewdaysinBei激ngExhibitionFeedbackwallpaperwallpaperoftheChineseindustryiscurrentlyhasthefollowingtenfeatures.First,effortstoincreasebusiness---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---investment,themarketisalsoincreasingsupport,whilethethresholdintotheenterprisedealerswerefurtherreduced;Freedeliverydiscountversionorversion,toreducedealersoperatingstandards,reducingtheamountofannualsalestaskslimittheamountorcancelthetask,reducingregionalagencyonconditionthattheexhibitiontoattractcustomers,themanufacturerscommonlyusedinvestmentmeasures.ForexampleWolaiFeiLibrandlovemoneyusedtopaytwentythousand,thefirsttosend16version,thenewversionfreeofchargetoallfutureandothermeasures.Rouran:Agent,tasks5-8millioncounty-levelmarket,versionoffers,etc.,Opieprovidemarketingsupportsystems,auxiliaryshop,ad-supported5%-10%,5,000initialfee,5,000deposittoopenmonopolyfranchise.Federerstores20,000deposit,tosend30,000relatedproductssubsidies;nature,oneyuantojoin,send5000pay5000depositsite,cross10,000,sending10,000andsoon.Second,gamemanufacturers,customerschoosethemanufacturer’sinitiativebecomeslarger,corporatedominancehasbeenverylimited;Manufacturersanddistributorsofproductsfortheselectionoffurtherincreases,inadditiontoits---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---ownproductsandpolicies,corporatebrandawareness,marketingsupport,productprofitabilitymodel,operationsmanagementapproachalsobeguntoattractthecustomer’sattention;example:Opietakemarketmanagementstandardizationoperations,terminaldynamicsalestraining,storeoperatingmodeltraining.Third,becauseofthewallpapercolorrangeofproductvariety,manycategories,consumerpersonalityobviousreasons,manymainstreambrandsbegantolaunchasecondbrandandeventhirdbrand,leverageenterprise,marketresources,conductcomplementaryoperations;Rouran,Milan,magnolia,WolaiFei,reallypedicle,andsomanycompanieshavelaunchedasecondandevenathirdbrandmarketoperation,inordertoreduceproductcostsandmaximizedominatethemarket.ShanghaiRealpediclesoon:sincerity,KatieRowland,Tiffanythreebrands,themaingohigh-end;ShanghaiMilanlaunchhigh-endseriesVossVirginbrand;RouranlaunchDimanSenbrand,BrewsterSuzhouplant,alsointroducedfraternity,100specialdecorativebrand;magnolia,introducedhigh-endbrandsWoLannuosoon.---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---