Analysis:microbloggingsociallogicbehindintothepictureFreePaperDownloadCenterNews:Recentlytherewererumorsmicrobloggingupcomingsocialproductpictures,tocontinueconsolidatingitssocialandecologicalproductextension,spreadwithafriendfrommyconfirmationandmicrobloggingproductsectorsoutofthepicturelook,basicallyconfirmedthatthisisaindependentsocialproductpictures,formsmaybesimilartoInstagram,Niceandotherproducts,userscanplayonthefunctionlabels,andstickerswiththefilterselection.MicrobloggingAlthoughnotapurepictureofsocialproduct,buthasbeenabletomeettheuserstouploadpicturesandevenmoremapandfilterfunctions,whylaunchaseparatepictureofsocialproduct?Itrytoanalyzethelogicbehindthis.ChinahavenotyetseenanInstagram2012Facebook10billiondollarsacquisitionofInstagram,whichFacebookhasbecomebyfarthemostcost-effectivedealtodate,asofDecember2014Instagramnumberofactiveusershasexceeded3001million,anincreaseoverthenumberofactiveFacebook,Twitter,Pinterestandotherproducts,notonlyastheyoungergenerationThemindlikes,butalsoleadtheglobalpictureofthesocialhot.Bycomparison,China,althoughthereisaminorityofimitators,includingthumbtacks,etc.-canshoot,buthasbeentepid.Becauseofa‘tool+platform’modelhasmetthedistinctionuserpicturesocialtoolsincludingMito,Baidumagicfigure,MagicMancamerasplatformismicrobloggingcircleoffriends.Fromthisperspective,itseemsthatChinadoesnotneedapurepicturesocializing.But2014seemstobethepictureofsocialhotriseagain,alotofpicturesofsocialproductshavegainednotlowfinancing,whichlovetoNicesiteandshoppingguidemapinitsmostfamousshopping,only2014Nicehasreceivedthreeroundsoffinancing,andLove’sinFigurepurchasealsoobtainedbyJingweiyears,surplusopen,NSCSeriesAjointinvestmentofmillionsofdollarsfinancing.VCsflocktothefieldofsocialfierysideconfirmedthepicture,thathadfragmentedpicturemaybeunifiedpublishingplatform.Thisgivesapictureofsocialentrepreneursallpossible,Chinaisstillpossibleto2bebornInstagramclassproducts,microbloggingapparentlyunwillingtogiveupthisopportunity.2picturesgivesnewpossibilitiesforcontentproducersFromtheproductperspective,imagesandtext,video,locationandotherinformationtogetherconstitutethereleaseofthecarrier,butthepicturehasunparalleledadvantagescomparedtoothersinthepictureissimpleandintuitive,userscanusetheshortestpossibletimetoreceiveinformationquickly,andthisacceptmorefriendlyway.Butnowthispicturereleasedformisnotenough,Facebookcansendmulti-map,Instagramcanaddfilters,Nicecanaddlabelsandstickers,andMagicManandotherproductsaremorelikelytogivethepicture.Allofthesesecondaryprocessingofthepicturemakesthepicturethantheoriginalbearerofinformationismoreabundant.Fromthisperspective,thepictureofsocialjustbegun.Microbloggingoriginallyonlyuploadasinglefigure,laterrevisedtoincreasethemulti-map,filterfunctions,butonlymadeplanstomeettheroutineneeds,buttomeetthelevelofuserinformationneeds,andcurrent3usersmoretomeettheirindividualneedsdemandofaspects,namely,morefilters,customlabels,funstickers,waitisapowerfulPS.So,ifyoupublishanindependentfuturemicrobloggingsocialproductpictures,fromthepracticaltomeetuserdemand,isfeasible.3MaintenanceStarResourcePlatformAsweallknow,thebigVWeibomicrobloggingplatformfortheirownself-importantactivity,suchasYaoChen,LuHan,FayeWong,articlesandsoon.ThesestarsnotonlyasteadystreamofbigVonthemicrobloggingplatformoutputtothepublichotspots,butalsoattractedalargenumberofuse...