Analysis:TheInternetforcesincreasinglypowerfulgroupsdonotchallengetheimpression(FreepaperDownloadCenterNews)Recently,theLewinskyintedspeech,calledonthenetworktheirownexperiencesofpositiveenergy.Zipperscandaleruptedin1998,100millionInternetusersworldwide,growtothreebillionin2014.IncreasinglypowerfulforcesontheInternettoday,thetwosidesareindeedviolentInternetshouldrethinktheirwayofdoingthings.Lewinskyhasbeentransformedintoastrong,fromtheUnitedStateslaiddownintheshadowofthefirstprimarythreeoutofUSpresidentialelectioncampaignHillarycriticalmomentgorgeousappearance,educationalnetworksviolentsidereleasepositiveenergy.So,Lewinskywhoexperiencedviolenceafterthenetwork,butalsobywhatyoureducation?Noonewaswillingtobecometheviolenceistheinjuredparty,butoncetheincident,howincrisismanagement?First,MissLewinskycasewasreallyinlovewitha1marriedmanwhotolddignitariesgirls,insuchmatters,culturaldifferencesbetweenEastandWestisnotsobig,thefirsttobesunkpigcageisalwayswoman.Itisnotfair,butthatisthereality.Thenewpowerofthemedia:sayyouarewrongyouarewrong,wrongisalsowrongUnlikeLewinsky,Buffettisanunexpectedcalamitiesincurred.Millennium,Buffettbecausetheydonotvotethehottesttechnologystocksandinvestmentlossesinothersectors,stigma,peoplesay:Warrenold.Onenight,hewasplayingbridge,Yahooissuedapostsaid:Warrenhospital-incriticalcondition.Withinthenextfewhours,therumorquicklyspreadlikeavirusthroughtheforum.‘Buffettoldandfeeble,sell,sell,sell......’RumorsspreadthroughoutthehugeWallStreet,Berkshirestocktradingvolume,stockpricesfellsharply.Buffettaskedpeopletoexplainthateverythingisfine,butthestocktradingreflectedthepeopledonotbelievehim,sellingcontinues.Thisisthepowerofnewmedia.Hedeniedthattheresultsmovetoanewrumor,skepticssay,ifhesaysheisverygood,itmustbebad.2Otherssaythathetooktheopportunitytobuytheirownsharescheap......Twodaystoattackconstantly,peoplethinkBuffettresponsibility.Hechosetorationallyface,rumorisarumorafterall,thefinalwillbeprovedunfounded.However,the‘final’andmaytakeplaceafteralongtime.Wang:Inthespecialperiod,thechallengesoftheInternetcommunitypatternsWang‘donation’incidentfamiliar.May12,2008earthquakethatVankedonated2million.UsersquestionedtooVankecontributions.15,Wanginhisblog,said:‘Aschairman,Ithink,Vankedonated2millionyuanisappropriate..’Alsosaidthat‘Vankeofcharitablefund-raisingactivitieswithinthegroup,therearebarTip:Eachdonation,contributionstotheGeneralstaffof10asthelimitofitsmeaningisnottoletcharitybecomeaburden..’(Donationaskedincident,WangexistDecisionandmisconduct,whereonewouldotherwisediscussed.)Blogserve,alltheusershavebeenaccusedofabuses,thehistoryoftheformationofVankebiggest3crisisofpublicopinion.Later,Wangrecalled:Iamverypessimistic,andevendoagoodjobmaybeclubbedtodeathmentallyprepared,butIwillnotrun,becauseitismypersonalchallenge,onlytoface.ButthisisnotjustWangaperson’stest,whenemployeesVanke,ChinaVankebrand,Vankeboardofdirectorsandsharepricearefacingquestioningpublicanger.FromLay,bar,internetviolencekingliving,summarizesthreekeycrisismanagementHistoryisconstantlyrepeatingtheInternetsuchviolenceinevitablywillhappen.Whenthegroupsentiment,asacube,oneshouldrespondpositivelyandrepresentativesofusers?Hemadeanimportantstatement?Thecompanyreleasedtheoverwhelmingnewsrelease?Court?Unfortunately,thesearenotbighelpful,wouldfallintotheoceanofpeople’swar.Fromthethreebiggalrealityexperience,youcansee:1,Internetcommunicationregardlessoftimelimits,4withrapidamplificationpopularity.Therefore,thenameofthepeople,toseethemselvesandtheirreputationforit,howmuchyouenjoytheInternethasbroughtdividends,mayalsobesubjectedtoseveretorture,howmuchitbrings.2,thedebategreaterthing,peoplejustwanttobelievethattheywanttobelieve.So,silenceisgolden,Looselipssinkships.Buffetteventsoccurinthesecondyear,theUSInternetbubbleburst,Warrenreputationrestored.In2010,WangservedasexecutivechairmanoftheOneFoundation.2011,Mei-USincidentbroke,friendsComments:Wangredwillbeveryfar-sighted.So,yousee,timecanrestoreaperson’scharacter.So,one:I’msorry,youmayalsosuffice.3,ifyoucannotstandtheair,donotwanttobitethebulletandlookforwardtore-establishtheimageofafewyearslater.So,pleasehavethesameexpressionofthewisdomofMa.Whenasked,ifthegovernmentofthewealthy80percentofpropertytaxlevy,howdoyousee?Ma’sanswerisnotthattheyfit.Hesaid:killtherich,notthepoorrich,willonlymakethepoorpoorer.HowmuchIpersonallyeat,howmuch,wealthandultimately5toflowbackintothecommunity.Butwhatbetterwaytoreturntosociety?Thisneedtobeexplored.(Source:goodstransitnetworktext/HuaYecompile:)6