BoutiquedepartmentstorequalityofservicetothecustomerpatronageintentionsimpactanalysisAbstract:Inrecentyears,retailersbegantoattachimportancetotheconsumerexperienceintheshoppingprocess.Therefore,thequalityoftheservicedepartmentstorepaidcloseattentiontothearticleinfinedepartmentstoressuchahighprice,luxuriousdecoration,high-servicefeaturesoftheformsintheformofstudytoinvestigatethequalityofservicetothecustomer’spatronageintentionofresultsshow,boutiquedepartmentstorequalityofservicetothecustomer’spatronageintentiontohaveasignificantimpact,butnosignificanteffectonrepeatpurchaseintentions.Keywords:finedepartmentstores,qualityofservice,patronageintentionsSince1992,IsetaninJapan,Taiwan,PacificDepartmentStore,HongKong’sNewWorldandotherfamousinternationalretailershaveenteredtheChinese1market,withitsluxuryfacilities,luxurygoods,thetargetmarketaimedatopeningupofChinatogetrichhigh-incomegroup,calledtheluxurydepartmentstoressuchdepartmentstoresalong,‘howtoimprovethewillingnessofconsumerstopatronizestores’issuesareahottopicintheretailstudyisfinedepartmentstoreoperatorconcerns.Forthisservice-intensivedepartmentstoreformat,theserviceactivitiesoftheconsumerpatronageintentionsplayanimportantrolethesamegoods,additionaldifferentservices,theircharacteristicsdonotliketoattractconsumersintothedegreeofhealthdifference.Researchonqualityofserviceanalysisindicatesthatthevariousdimensionsofservicequalityinconsumerpatronageintentionshadinfluencehow?Thatiswhatthisstudyattemptstosolvetheproblem.First,theconnotationofqualityofserviceAmericanSocietyforQualityunderthedefinitionofqualityis:‘thecharacteristicsofaproductorserviceorthequalityofthesumofthesecharacteristicswillaffecttheproductqualitytomeettheneedsofobviousorhiddenability.’Introductionofthequalityofservices,2qualityofserviceresearchbeganlate1970sandsincethen,theservicequalityproblemscausedbythegreatresearchinterestofmanyscholars.LewisandBoomsthatservicequalityisameasureofthelevelofbusinessservicescanmeetcustomerexpectationsoftools,Gronroos(1982)proposedtheconceptofcustomerperceivedservicequality,thatqualityofserviceisasubjectivecategory,itdependsonthecustomerservicequalityexpectations(ieexpectationsofqualityofservice)withtheactualperceivedservicelevels(ie,experienceQualityofService)ofthecontrast,emphasizedthatmanagersshouldunderstandfromtheperspectiveofthecustomerqualityofservicecomposition,inordertomakecustomersatisfaction.Lehtinenputqualityintophysicalquality,interactionqualityandcorporatequality.Entities,includingthequalityoftheproductitselfandthewholeprocessofphysicalsupportservices,consumerinteractionistheprocessofcontactwithcompanyemployees,thecompany’simagequalityisthequality.Parasuramanqualityofservicesascustomersfeelthequalityofservicelevelandexpectationsofservicequalitylevelofthepoor,Carmanmadeonlyconsumersof3services,levelofservicewhenyoucanfeel.Second,thestudydesign(AhypothesisConsumers’patronageintentionswillbeshoppingenvironmenttotheimpactofcommoditycategories,whilesuchstudiesarenotdiscussedindetailthevariouselementsofservicequalityontherelationshipbetweentheimpactofconsumerpatronageintentions,accordingtotheaboveanalysis,thisstudyestablishedthefollowingassumptionsandtheoriesframework,andthustostudythefinedepartmentstoresfortheChinesefivedimensionsofservicequalityandtherelationshipbetweenconsumerpatronageintentions.Makethef...