TheFacebookMarketingBible33+WaystoMarketYourBrand,Company,Product,orServiceInsideFacebookByJustinSmithjustin@insidefacebook.comEditor,InsideFacebookwww.insidefacebook.comVersion1.04May11,2008Facebook营销圣经33种以上的方法助你在Facebook上营销你的品牌、公司、产品及服务简介目录I.ToolsforGuerillaMarketersFortheaggressiveguerillamarketer,Facebookoffersabevyofviralchannelstogetthewordouttoyourfriendsandcreativelyreachyourtargetaudience.Thebestpartabouttheseguerillatacticsistheircost:free.EveryoneonFacebookcanusethesestrategiestorecruitandtoevangelizetheircauses.Strategy:Ifyoubuildit,willtheycome?Marketersoftenwonderwhetheritmakessensetoattempttobuildtheirownsocialnetworkaroundtheirproduct,company,brandorservice.Somehiredevelopmentshopstobuildacustomwebsite,othersusewhitelabelproducts,andstillothersusehostedserviceslikeNing.Theproblemwiththisapproach,however,isthatit’sextremelyexpensivetobringasignificantenoughnumberofusersontoyourownservicetomakeitworththeexpense(whichcanoftenruninthetensofthousandsofdollars).Inmostcases,itmakesmuchmoresensetocraftyourstrategiestargetingthesocialnetworksinwhichpeoplealready“live”online—oncesomeonebuildstheirprofileandfriendlistonapopularplatformlikeFacebook,it’sawfullyhardtogetthemtomove.1、游击营销人员的好工具为了迎合雄心勃勃的市场人员，Facebook提供了大量渠道方便了信息的病毒式传播，你的话语不仅可以传给你的朋友，还可以最终接触到目标人群。这些策略最大的好处在于完全免费。Facebook上的任何人都可以运用这些策略招贤纳士或布道推广。策略：如果你这么做了，人们真的会来吗？市场人员经常会怀疑围绕自己的产品、公司、品牌或服务构建社交网络是否合理。有些把网站（常规的那种）包给别人做，有些采取贴牌销售，有些选择了托管服务，托管给Ning这类的社交网络。然而，采用这种渠道的问题在于引入大量的用户的成本太高，动辄上万美元的花费是否值得？绝大多数情况下，瞄准已经有大量活跃用户的sns平台制定策略是比较合理的。因为一旦人们在Facebook这种平台上创建了自己的资料和建立了关系网后，想让他们换地是很困难的。1.ProfilePageThestartingpointforyourpresenceonFacebookisyourprofilepage.Yourprofilepageisbasicallyalandingpagethatyoudesigninordertoconvertyourfriendstoengagewithcertainpartsofyouridentity.Notonlyisyourprofilethepagethatyouhavethemostcontrolover,it’stheplacewhereyoucanmostdeeplyandauthenticallyexpressyourpassionforthebrand,company,orproductyouwanttopromote.Yourprofilepageisanopportunitytocraftacrediblereal-worldstoryaroundthereasonsyourproductsorservicesaresovaluable.TakeadvantageofPersonalInfo,WorkInfo,Photos,andapplicationstotellbitsandpiecesofyournarrativeasitrelatestoyourbrand.Ifyou’renotbuyingyourownstuff,whyshouldanyoneelse?Ifyoudon’twanttoassociateyourpersonalidentitywiththeproductorserviceyou’retryingtopromote,Facebookisnotforyou.InherentinthecurrentstateofFacebookisacultureoftransparencythatdevaluesandignoresinauthenticity.Ifyou’reafraidtoshowtherealpeoplebehindyourcampaign,that’sokay–-butsaveyourtimeandmoneyandgosomewherebesideFacebook.1、资料页最开始进入Facebook时，你身处的地方就是你的资料页。每次登陆你都会最先出现在这里，你要做的是设计这个页面，让你的好友与你互动，成为你身份的一部分。资料页不仅是你最常停留的地方，也是你要为你的品牌、公司或你要推出的产品挥洒激情的地方。资料页给了你一个绝好的机会，去打造一个真实可信的故事说明你的产品和服务是如此的有价值。个人信息、产品信息、照片和一些与你品牌相关的故事片段都值得好好利用。如果你自己都不买自己的产品，别人怎么可...