【商务英语】企业文化(中英)升职？跳槽？加薪？英语口语很重要！！！史上最牛英语口语学习法：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋在线英语，免费体验全部外教一对一课程：www.pacificenglish.cn1.CorporateCulture企业文化（企业个性，形成于企业生产经营实践之中，为全体员工所认同并且遵守的、带有本组织特点的使命总之精神价值观和经营理念，以及这些理念在生产经营实践、管理制度、员工行为方式和企业对外形象的体现的总和。为企业灵魂，推动其发展动力。有有形与无形之分。）Thepersonalityofanorganization（warm,aggressive,friendly,open,innovative,conservative,andsoon.）Guideshowemployeesthink,actandfeelisabroadtermusedtodefinetheuniquepersonalityorcharacterofaparticularcompanyororganization,andincludessuchelementsascorevalues（核心价值观）andbeliefs,corporateethics,andrulesofbehavior.2.FunctionsofCorporateCulture企业文化的主要功能Threekeyfunctionsare:Provideasenseofidentityformembers.导向功能：对每个员工价值取向及行为取向的导向功能Generatecommitmenttotheorganization’smission.凝聚功能：一种价值观被员工所认同后产生巨大的向心力和凝聚力。Clarifyandreinforcestandardsofbehavior.约束功能：软约束。产生于企业文化的氛围、群体行为准则和道德规范。3.CultureastheOrganization’sPersonality作为企业个性的文化1）RiskTakingPersonalities喜欢冒险个性：Organizationsencourageemployeestotakerisks.（VirginGroup）2）AttentiontoDetailPersonalities注重细节个性：Organizationsfocusattentiononthedetailsoftheorganizationwheretheyhavemadequalitytheirdrivingthemes.3）OutcomeOrientedPersonalities注重结果的个性：Organizationsfocusonresultsincertainaspectsoftheirbusiness.（Customerservices）4）PeopleOrientationPersonalities以人为本的个性：Organizationstreatemployeesas“family”.5）TeamOrientationPersonalities注重团队的个性：Organizationsshapetheirculturesaroundtheteamconcept.6）AggressivePersonalities积极进取的个性：Organizationsvalueaggressivenessasamajorpartofthewaythatbusinessisdone.7）NonstablePersonalities不求稳的个性：CompaniesemphasizegrowthcouldbeidentifiedashavingnonstablePersonalities.4．DifferentCorporateCultures不同的企业文化：企业文化的本质是企业员工共同尊重的核心价值标准。不同企业有不同核心价值标准。Attherootofanyorganization’scultureisasetofcorecharacteristicsthatillustratetheessentialwaysinwhichtheculturesoforganizationsdifferfromoneother.Sensitivitytotheneedsofcustomersandemployees.重视顾客和员工需要的价值观Interestinhavingemployeesgeneratesnewideas.致力于激发员工创造性思维的价值标准Valueplacedintakingrisks.重视冒险精神的价值标准OpennessofavailablecommunicationoptionsFriendlinessandcongenialityofemployeestowardsoneanother.Valueplacedonpeopleintheorganization.5.CreationofCorporateCulture企业文化的创建1）CompanyFounders企业创造者Thefoundersplayakeyroleinhiringinitialstaff,theirattributesandvaluesarereadilytransmittedtonewemployees.2）ExperiencewiththeGeneralBusinessandIndustryEnvironment企业外部环境与体验Organizationalcultureoftendevelopsoutofanorganization’sexperiencewiththegeneralbusinessandindustryexternalenvironment.3）Contactwithothers企业内部群体与个人间的联系Theshapingoftheorganizationbasedonhowitdevelopsoutofcontractbetweengroupsandindividualswithinanorganization.6.InfluenceofCorporateCultureonClimateandManagementPractice企业文化对企业氛围以及企业管理行为的影响。企业文化是企业经营的核心，在企业管理中是旗帜，是航标，指引着企业正确的发展方向。Organizationalculturerefersmorespecificallytothevalues,beliefs,andcustomsornormsofanorganization.Itcanbesummarizedasthefirm’sorganizationalphilosophy.Organizationalclimatereferstothegeneralatmosphereofanorganization.企业文化与企业氛围的不同：文化为企业注重的价值；氛围为企业成员的体验企业文化与管理行为的不同：文化是企业管理行为的核心要素，注重气氛的营造；管理行为则不断加强这种气氛。