EffectiveinterventionofchildhoodobesityObesechildrenintoday’ssocietywerealreadyaseriousproblem.Morethan20%Australianchildrenwereoverweightorobese(Boothetal.,2003;Dixon,HG2007,pp.1311-132).Causesofchildobesitythereweremanyfactors,suchascommercialadvertisingofjunkfood,familyeatinghabits.However,thepublicwasmorewillingtobelievethatobesitywaslargelyaffectbythetelevisionadvertisingofjunkfood,andrestrictingontelevisionadvertisingwouldcontroltherateofchildhoodobesity.Actually,manyexpertsweregivenanumberofeffectivechildhoodobesityinterventionmethodsthatnotonlyrestrictadvertising,butalsotheimpactofparentsonchildrenandtheenvironment,whereastheparentsinthisinterventionweremosteffective.ThishasbeenmentionedbyCarter(2006).AlthoughTVadvertisingisnotmostfactor,accordingtoDixon’sopinion(2006),theresearchshowedthatthelimitofTVadvertisingofjunkfoodandincreasedhealthyfoodadvertisementwassomefunctionofcontrollingchildhoodobesity.Firstofall,childrenwhousedTVfrequentlyinfamilywereeasilyinfluencedbycontentofunhealthyfoodadvertising.Thereasonwasthatadvertisementpotentiallyencouragedchildreneatingnonutritionalfood,whichthroughreplayingtheadvertisementcausedpsychologicalimplicationsforchildren.AsDixonpointingout,TVadsmadechildrenhaveanegativeattitudeonthefruitsandvegetables.Furthermore,children'seatingattitudesandrequirementdirectlyaffecttheparentsoffoodpurchasesandchoices.Thus,changingorcontrollingadvertisingofjunkfoodboundedtotransformchildren’seatinghabits.Inaddition,thesurroundingenvironmentwasofbigeffecttochild'sintervention,suchasschooleducation,foodprovedbyschoolcanteensandsocialeffect.Obviously,inthedaytimethechildrenspentmorethanhalftimestayatschool.Ifschoolhassupporthealthyfoodandorganizationappropriatephysicalexercises,itwoulddecreasetheriskofchildhoodobesity(King,L&Gill,T2008).Inaddition,whenstudentshaddinnerasmainmealinschool,theyshouldbeaddedthevegetableandfluid.Meanwhileraisingtheirawarenessofeatinghealthfoodhelpedpreventoverweight.Ontheotherside,socialplayedanobbligatoroleininterventionofobesechildren.Alotofprimaryschools’studentslostopportunitiestowalktoschoolorplayinthepark,becauseofsafetyproblem.Unlikely30yearsage,childrenspenttimeonactiveinstantofsittinginfrontofTV.Ifsocietycancreatedasafesocialenvironment,parentswouldallowtheirchildrentohavemoreoutdoorexercise,whichcouldhelpreducetherateofchildhoodobesity.Therefore,theenvironmenthasalsobecomeameansofinterventioninchildhoodobesity.Therewasanobviousdatashowthatparents’interventiononobesitywasthedominance,comparedtoTVadvertisingandschooling.AccordingtoAshton’sresearch,itobservedthatparentalbehaviorwas50largerthanTVads.In2010,Trubystudyalsosupposedintermsofthisview.Trubyclaimedthatparents’lifestylehaddirectimpactedonchildren.Forexample,sameofyoungparentsweretoobusytocookfortheirchildren.Theyboughtfastfoodtochildren.Fastfoodsleadtochildrenintakehighamountsoffood,becausethefoodwastoosaltortoosweat.Whatisworse,fastfoodenrichedquitehighenergy,whichwasoverchildren’sdailyneeds.Thiswasnotsurprisingthatchildrenbecamefat.Moreprecisely,theirparentsmadethisproblem.Intheotherwords,theparentswerechildren’sfirstteachers;theydirectlysupervisedandintervenedchildren.Therefore,parentssetagoodexample,establishhealthyeatinghabitsandcontrolthefoodintakebecameveryimportant.Insummary,factorsthataffectchildhoodobesity,televisionadvertising,socialenvironmentandparenting.Althoughthereweremanymeansandmethodsofintervention,theparentsoftheinterventionwerethemostdirectandeffective.
