Analysis:Yahoo’sacquisitionofthreetypesoflogic(ResearchpapersDownloadNews)“Yahooacquisitionstrategyisactuallyveryclear.”July19,Yahoo’sglobalvicepresidentofYahoo’sglobalR&DCenterBeijingFounder,PresidentChenZhangintheinterviewwiththisreporterpointedoutthatYahoothereisaclearacquisitioncriteria:“OneisthatthecompanyhasnotechnicalYahootechnicallygiveYahoosupplement,thesecondistogiveYahoogeographicallycomplementary,suchasYahoo’sbusinessdistrictinthepastisnothirdcategoryisthetoptalentsupplement.“Adayearlier,onJuly18afternoon,Yahoo!BeijingGlobalResearchCenterheldanewsconferencetoannouncetheacquisitionofBeijingYahoohasasocialdataanalysisfirmInsightMastery(Ztelic).ThisisthefirstoverseasacquisitionofYahoo,ZhangChenpointedoutthatintellectualMasteryBillitonacquisitionmeetstheneedsoftheacquisitionofYahoo’sthirdcategory,butrefusedtodisclosetheacquisitionpriceoftheunderlyingtransaction.1SincelastJuly17sincehetookoffice,Yahoo’snewCEOMarissaMayershotfast,isstaggering.Tookthewholeyear,Meyerhasacquired19companies,almostaquarterincompanyhistorytocompleteitsmergersandacquisitions.U.S.EasterntimeonJuly17morning,YahooannouncedtheacquisitionAdMovate.Thisisamobileadvertisingplatformtechnologyproviderstodevelopabehavioraltargetingadvertisingformobilesolutions.AccordingtothisreporterreceivedthenewsthatYahoowithintheUnitedStatesonlineaccessibilityforAdMovateandInsightacquisitionactuallyhangoutthesameday.InsightMasteryfocusesonChina’slargemainstreamsocialplatformdataanalysisandmining,includingsocialservicesofrecruitmentandsocialrelationshipmanagement,aswellasthird-partysocialdataservicesthroughintegrationofthemajorsocialnetworkingplatformuserdata,behavioraldata,andUGCcontent,Insightaccessibleforbusinessesandindividualstoprovidecustomizedservices.ItisworthnotingthatYahooacquiredforInsightdominantpartyisnotaccessibleMeyerhimself,but2YahooinChinadirectlyunderthesoleagency-Yahoo!BeijingglobalR&Dcenters.Moreover,althoughMeyerputthepastyearspreevibrationtotheoutsideofYahoo’sconfidence,butintheoutsideworld,anditsdazzlingstyleseemstolackasystematicacquisition,thereaimlesslysuspected.July19,ontheacquisitionofYahoo’sgloballogicandphilosophyaswellasglobalR&DcenterinBeijingYahooYahooR&Dcenterandotherissues,thereporter’sglobalvicepresidentofYahoo,Yahoo’sglobalR&DCenterBeijingFounder,PresidentZhangChenfortheinterview.Yahoo’sacquisitionofLogic21stCentury>>:InsightMasteryfocusedontheChinesemainstreamsocialplatform“bigdata”analysis,whatisthesignificanceofthesedataforYahoo?ZhangChen:YahooacquisitionInsightTechnologymainpurposeistorecruittheindustry’stoptalenttojoinYahoo,andYahooChinatofurtherstrengthenresearchanddevelopmentefforts,especiallyinthedirectionofpersonalizedadvertisingplatformwiththelayout.3Asastart-upenterprise,InsightTechnologyhasadvancedtechnology,excellentleadersandexperiencedR&Dteam.Theyaregoodatdatamining,naturallanguageprocessing,suchasthedirectioninpersonalizedproductdevelopmentisveryimportantandwebelieveInsightteamjoinedYahoowillaccelerateYahoopersonalizedplatformandotheraspectsofdevelopment.21stCentury>>:plusInsightTechnology,Meyersincehetookofficehasatotalof19acquisitions,Yahooacquiredsomuchfromthemainlogicandguidingprincipleiswhat?ZhangChen:Yahooacquisition,thereisaclearstandard.Generally,Yahoomayacquirecompanieswiththefollowingcharacteristics:thefirstisforourexistingproductpo...