Analysis:ToolsofPKplatform,ashortvideogoing?(ResearchpapersDownloadNews)‘QueenoftheInternet’MaryMeekerInternetTrends>><<2014annualreportstates:.‘Iscurrentlybeingacceleratedmobiledatatrafficgrowthrateofmorethan81%,whilethevideoisastrongdrivingforceforgrowth.’Thisalsomeansthatmobilevideoapplicationsarebreakingout,andinthe4Gera,thecountrywillbemoreshortvideoapplicationswillbegiventheexplosivegrowthoftheproduct.Towardthepoles:ToolsofPKplatformInfact,allkindsofdomesticshortvideoapplicationshavemorethan100models,buttheseproductsaremainlycosmetic,specialeffects-basedplayfunction,althoughaccumulatedalotofusers,butmostofthepropertiesortools,willfacelong-termuseractivitylow,difficulttoscalegrowthdilemma.Mostimportantly,thecompetitionthresholdtoolproductsaretoolow,noteasytowidenthegapwithrivals,eitherbeautyorspecialeffects,arestillstuckinthe1levelofcompetitiononthetoolitselfistechnicallynothreshold,veryeasytocopy.Moreover,pastexperiencehasproventhatmanydomesticandforeignproducts,tools,productsposearealproperty,onlytogetmoreroomforimaginationinordertodeveloptheplatform.Popularvideosharingapplicationvineabroadmoreexplanation,simplytomeetpeople’sshortvideofilmingandproductionoptimizationrequirements,doesnotmaketheproducttogetthescaleoftheuseofshortvideoapplicationsisthetrendtowardsocialplatforms.Lookingatthedomestic,thecurrentshortvideoapplications,onlyahandfulofmicroscopicandothersocialnetworkingplatformshasthepotentialofvideo,othershortvideoproductsstillmiredinthequagmireinsidethetoolcannotbeself-reversal.Meanwhile,fromthehigh-speeddevelopmentofthemicro,ascanalsobeseenasavideosocialplatform,Tencentborninsuch‘socialfamily’,theletterbehindhimhundredsofmillionsofsocialnetworkingandmicro-QQusersupporttosocialcuts,bindingusersdailybehaviorandfriendrelationships,inordertoensurethat2theproducthasahigheractivityandtheuseofviscosity,whilebasedonstrongsocialrelationships,throughinteractionswiththestarfans,friendsandtheinteractionbetweenfriends,youcanmakeashortvideoproductshavemorevitalityandpenetration.Platformstructuresneedtodotwo‘training’workOntheotherhand,itisnoteasytobuildaplatform,youneedtodoalotofworktoaccumulateandtraining,inordertoformawiderangeofuserswithaplatformandhighlyviscousproducts.,EastseemstocreateavideosocialplatformneedstobedoneGoodtwo‘training’work.Thefirstistodevelopuserhabits,whichrequiresnotonlybyconstantlyaddingnewfeaturestomeettheusers’strangenew‘requirements,youalsoneedtoensurethatusershaveastrongtack.,Eastalsoobserved,althoughpositioneditselfasasocialplatformforvideoButdonotignorethemicroscopicandculturehabitsofusers,thethemetakenfromtheverybeginning,music,watermarksandfilters,expressivecoolnowupdated2.4versionaddedmorethantenkindsofblockbusterspecial3effectsandvideobeauty,alsoaddstheabilitytogeneratevideodynamicphotoalbumfunction,microscopicalwaysbeentoenhancetheuserexperiencethroughalowthreshold,highperformance.Moreover,toenhancetheuserexperienceatthesametime,hiddenbehinditsmainpurposeistoencourageusersshootvideomoreinteresting,increasetheshareamount,inordertoachievethepurposeofsocialcommunication.Thesecondisthecultivationofecologicalcommunities.Ahealthyenvironmenttonurturemorepossible,andtorelyonthecultivationofcommunityecologyeffectiveoperationmechanism,whichrequiresalotofoperationalguidance,notonlytothestrongsupportofthecreationofqualitycontentusers,alsoneedtoencourageuserstoshareandinteractwiththewholenetwork,followedbytheformationofabenignsocialsharingatmosphereofthewholenetwork.Inthisoperatingmechanism,theneedtorelyonopinionleaders,andshareasmuchaspossibletoincreasetheuser’sdesire,butalsotheneedforrapidresponsetohotevents.8secondstohitthemicro-micro-videodeemedexample,launchedlessthanayear,Has4NewYear’sEvebyoperatorsmicroscopic,microscopicliveYangMiwedding,organizetheshow,aswellasanumberofmicro-shortvideoplaybackovertenmillion,havealreadybecomeaphenomenalapplicationcanbesaidthattheircommunityecologyhasreceivedpreliminarytrainingsuccess.Ofcourse,noteveryplatformtobuildanInternetstart-upcompaniescando.Now,perhapsonlyslightly,assuchas‘well-born’andthereisastrongsocialattributesinordertohaveashortvideoapplicationssuchconditionsandopportunities,whileDependingonthemicrowaytogoistocontinuetostrengthenandrichfunctionality,whilemorefirmlytowardtheplatformdevelopment.even,itsambitionisnotonlytobecomeapreferredvideosocialplatform,itistobecomethenextoneimportanttothewholenetworkofsocialplatforms(Source:Baiduhundredsauthor:Lee,Eastcompile:freedownload5