Analysis:easymoneyfacehardsellMengMeng(ResearchpapersDownloadNews)recently,micro-channelisalmostacircleoffriendscalled‘faceMoe’softwarescraper.Thisentrepreneurialteamof90tocreateacomicfightfaceclassAPPsixmonthsafteritsbirth,thenightbrokeinjustonemonthtimegainsofnearly20millionusers,winningtheAPPStorerankedfirst.AsourceclosetothefacefromreportersCEOGuoMengcolumnstakeholdersofficerthatfaceMenghasgotanewroundofinvestmentofmillionsofdollars.HowtomaintainfaceMenguseractivityanduserstickiness,explorelong-termsustainableprofitmodel,astheimperativeCEOGuowasbornoutofthe1989.Currently,theuseoffaceMengusersformedtwofactions.Feltgoodproductusers,almost‘apictureeveryday.’Alsohasauserfeelfreshenthusiasmhaspassed,uninstallthesoftware,issueda‘faceadorablepictureremoved,wecanbefriends‘advice.Previouslymanypopularsoftwareovernight,short-1livedescapeeventuallydoom.ChinaMobileInternetIndustryAllianceSecretary-GeneralLeeYitoldtheNanfangDailysaidinaninterview,‘ephemeral’inafewAPP,APPdevelopedalargenumberofcompanieshaveeliminated.theindustryhasbeenadevelopmentboomperiodinthecollectivereflectionperiodandonlyhasacorevalueoftheproduct,thecompanyformedbarrierstocompetitivenessinordertosurvive,andwillnotbeeliminatedinahighlycompetitivemarket.WhyfaceMengnightbursts?‘Funisourfeelings,’Guoentrepreneurialmindisthefunoutbluntlytoldreporters.TheAPPobjectsinspiredbyhis‘brainresidualpowder’PieceofJapaneseanimation<<>>,becausehefoundoneinJapancalled‘phonebug’cartoonimage,eachofthecharactershasaPieceownuniqueimage.‘Ithought,ifeveryonehasacellphoneonbehalfoftheirimageenough.’Therefore,thefaceissimplyadorablefundesignteam,whichisalsocommonfeaturesinrecentyears,thesuccessofAPP,productfeaturesandoperationmustbesimpleenough,butitcanmeettheneedsandaspirations2ofpeopleincertainareas.Adorablelittlefaceinterfacebuttons,textclear,nopre-directedgraph,userscaneasilylearn,allages.Apopularproduct,productfeaturesandoperationstosimplifyandfoolenough,itisbestnottohavealearningprocess.noneedtolearncomplexorspecializedknowledgeAPPareunlikelytobesuccessfulintoday.lessismore,thetruthcomefromSteveJobsonceagaingetverified.Letmesayalotoffun.FaceMengstressedoriginalconceptyourself,fullyintegratedintoasenseofparticipationandachievement,ofcourse,userscanalsoprovideanopportunitytoshowoffandshare.FaceMenggooduseofthecharacteristicsofthehumannature,whichistomakeapremisemodelsgoodproduct.LikemanyAPPfaceMengalsohelpviralsocialmedia,inparticulartheuseofthestrongrelationshipbetweenmicro-channelcircleoffriends.Formicro-channelfriends,aresomeoftherelativesandfriends,oralreadyknowthephonenumberandhavesomeunderstandingofthecircleofacquaintances.Suchcircleshaveconsiderableprivacy,butalsomakesthem3showtheirhelp,personalprivacyAvatarphotoscanboldlysentincirclesinsidewithoutfear,butafriendofafriendinsidethecircleitselfandyouhaveacommoninterestinhobbies,sothatundertheguidanceofanacquaintance,downloadandusetheseAPPbecameinevitable.90nestintherentedroomVenture6monthson-lineusershasreached20million,anetincreaseoffivedayslastweek,fivemillionusers,facesproutingalmostovernight,whileThehighest‘APPStore’listofsoftware,evenbyanine-memberbusinessteamafter90nestinShenzhenBaoanDistrictrentedroomtocreateR&Dout.‘exceptmeandoneotherpartneris80,theentrepreneurialteamare90otherpeople,Icanonlyrecruit90.’Turningentrepreneurialteam,Guocolumnfilledwi...