AdiscussiononthesuccessoftheShanghaiBroadcastingsectionthepublicandsocietyPapertowritenetwork:[Abstractofthisarticle]<<thepublicandsociety>>oneoftheShanghaiPeople’sRadiotalkshows,awardoftheNationalandShanghaiMediaAwards.Thispaperanalyzestheprogramsaresuccessfulbecausethatthemostimportantreasonistheartisticwillbedirectedintothetopicamongtheguestsheateddebateamongofficialsandthepublicdialogue,inresponsetopublicopinionthepeopleatthesametime,adheretocorevalues,andthereforebecome“thebridgeoftheofficialsandthepublicdialogue,publicopinionforum.[KeyWords]<<publicopinionvalues​​ofsocial>>talkradioShanghaiPeople’sRadiotalkshows>><<publicandsocietyhasgonethrough19yearssinceitslaunchonOctober26,1992,thisprogramexploresthetopicofanannualaverageofuptoover250,coveringpolitical,economic,culture,education,urbanconstruction,socialmanagement,avarietyofpublic1concern,andconsiderablesocialrepercussions,andhavebeenwinning,suchasin1999thefirstChinesenewscolumnAward,2005,thefirstexcellentmediabrandsChinaNewscolumnAwardin2007.Thecurrenthost,QinChanghaswontheEighthYangtzeTaofenAward,GoldenMicrophoneAwardin2007,radiohost,ShanghaiTopTenOutstandingYoungPersonshonorofShanghaipeople,therichlifestylemidday-radioprogramstolistentotheconversationclass.Review<<publicandsocial>>throughtheyears,analyzingthereasonsforitssuccess,Ithinkthemostimportantartisticallyorientedintegrationintothetopic,andamongtheofficialsandthepublicdialogue,guestsheateddebate,inconformopinionthepeopleatthesametime,adheretocorevalues.Abriefviewoftheseareas:Atopicchoosetheweightpeople’slivelihoodThecoreofthetalkshowsisthetopicofchoice.From<<publicsocial>>successfulexperienceoftheprogramfromtheirownpositioning,themostvaluedmembersofthepublicthinkarethinking,especiallythosecloselyrelatedtothelifeofthepeoplea2hotsocialissues,andhighlyrealisticandcontroversial.Ofpublicconcern?Publicmindinthinking?Theyaremostwillingtohearwhatthecontent?Theissuehasalwaysbeenatopicofchoicebasedoncore.2010ShanghaiWorldExpo,intheplanningofWorldExpotopic,QinChangfocusonlivelihoodissuesfittogether,fromMarch,launcheda“mefortheWorldExpobrainstorming”activitiestoenablethepublictoparticipateintheprogram,fullyexpresstheirownopinions.activities,theprogramgroupwerecollectedtopicsofconcerntomanypeoplesuchastheWorldExposite,thereisnohotwatersupplyandthegreenchannel,oncediscussedintheprogram,yougetagreatresponse,directpromotionoftheExpotheimprovementoftheparkserviceworkfromtwocurriculumyearsago,untiltherecentrevocationofthe24buslineandmerge,etc.,theprogramsarecloselylinkedtothetopicof“thepublicandsociety”,closetopeople’slives.realisticreflectionofthevoiceofthepeople,butalsocreatedaplatformtopromotetheofficialstocommunicatewiththepublic,Shanghaiandforeigndialogue,soastocontinuouslyenhancetheprogram’sguidingforce,the3influenceofsocialandpublicpolicy.Second,thepointofviewtoexpressmoreWiththedeepeningofreformandopeningup,oursocietyinastructuraltransformation,themechanismoftransition,adjustmentofinterestsandattitudestowardtransition,people’sbehavior,lifestyles,valuesystemshaveundergonesignificantchangesintheexpressionoftheaspirationsofmoreamultivariatemoresmoothQinChang,inthecontextofsuchanera,themedia,Ialsoimaginethepast,onlytotelltheaudiencetoaconclusion,apparentlytodie.apubliceventoftenattractedfiercecollisionpointofview,althoughsomepointofviewmaynot...
